THE POWER OF BRAND JOURNALISM

CMO CMO
June 09, 2015

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Compelling stories find their audience. If relatable, insightful, and filled with new, interesting facts, readers will consume content on an organization’s newsroom, blog or other microsite and share it with their social networks. Today, brand journalism is an important mechanism to strengthen an organization’s reputation and cause stakeholders to take action, understand a topic, support a cause, try a product/service, or visit a destination.

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