THROW OUT YOUR BORING BRAINSTORMING ROUTINE AND START INNOVATING

CMO CMO
April 13, 2015

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When you’re brainstorming ideas for a product or marketing campaign, you probably turn to other knowledgeable experts on the subject.

The drawback is that the people who are closest to a problem are usually too invested to identify the underlying issues and potential solutions. Plus, when you only invite the usual subjects, you’re vastly limiting your scope of ideas.

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