WHAT 5 THINGS BUILD TRUST IN A RELATIONSHIP?

CMO CMO
June 18, 2015

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I spent most of my professional career trying to recruit foreign spies to work for the FBI. Foreign Intelligence Officers are trained to believe that FBI agents are not to be trusted because they are manipulative and greedy.

This stereotype can be a hard nut to crack. FBI Agents have to be masters in selling themselves and their product. The only way to do this is by building trust with the other individual.

And you know what? If I tried to fake it, it didn’t work.

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