By John Hall, CEO at Influence & Co.
Nothing is more engaging than a riveting personal narrative. A triumph-over-tragedy tale, a self-deprecating anecdote that illustrates a great business lesson, a funny story from your first day on the job — these types of stories are at the heart of great content.
Personal stories make you relatable, and that’s a huge advantage when selling your brand. By creating unique, personal content, CMOs can connect with current and future clients while boosting their companies’ images.
Visit this Solution Page to read the full article, check out other content, and to connect with your Solution Member Experts