Marketing Effectiveness
Differentiating Your Content Marketing Strategy

2015 At A Glance: Last Year In The Clubhouse

Averi Melcher
January 07, 2016


It was an exciting year at The CMO Club, and we wanted to take a look back at some of the top content moments of 2015, as well as some of the new things we brought to the Clubhouse.

Last year, content really was ‘by CMOs, for CMOs:’ the Clubhouse featured 121 members and published 20 Member Spotlight Interviews. We also launched and hosted 6 Digital Roundtables to facilitate even more interaction between CMOs. These allow marketers to have a virtual discussion about topics relevant to them, in a safe, members-only environment, and will continue to be a part of our regular content.

With 187 new articles being published in the Clubhouse, the most popular piece was Marketing is a (Buyer) Journey, Not a Destination a summary of the solution guide The CMO Club released in partnership with IBM. One of the seven guides published this year, it was packed with insights on the customer journey and digital strategies.

Check out more of our 2015 stats below and let us know what was your favorite thing about the Clubhouse in 2015!

Last Year in The Clubhouse 2015

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