CMO Impact
Achieving Personal & Career Success

CMO Club Spotlight: Evan Greene of The Recording Academy

March 02, 2016

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This week, we’re turning the spotlight onto Evan Greene, CMO of The Recording Academy (The GRAMMYs) and Los Angeles Chapter President. 

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Evan Greene, Chief Brand Steward at The Recording Academy

1. What was your first (or favorite) job you’ve had?

My first job was at age 16 – serving yogurt at Penguins, followed by quite a bit of construction work doing roofing and carpentry. However, my favorite job is definitely the one I currently hold, as Chief Brand Steward for Music’s Biggest Brand – the GRAMMY.

2. What are the three most important components for your personal and professional success?

  1. Being nimble and agile
  2. Being willing to make mistakes
  3. Seeing oneself as an agent of change, driving the brand and the company forward
  4. Respecting the people on your team, allowing them the freedom to achieve great things.

3. Name an “inflection point” experience that prepared you for your current position as a CMO.

There was a formative moment in high school when I took a class called ‘Propaganda & the Mass Media’ that completely changed the way I looked at the marketplace and crystallized what I wanted to do as a career. It was all about shifting public perception (whether it was the old propaganda war films run in theaters or modern advertising). It inspired and fascinated me.

4. What characteristics do you value most when hiring new marketing talent for your team?

Beyond skills and work experience, I am drawn to people with ambition, drive and a hunger to continually improve.

5. What technology are you looking forward to using or implementing for your brand in 2016?

Better ways to harness data/analytics to ensure more effective marketing communication.

6. Which book would you recommend to your fellow Heads of Marketing right now?

I am currently reading – The CMO’s Periodic Table: A Renegade’s Guide To Marketing 

7. Name one CMO who impresses you today and tell us why. 

Richard Marnell – The work he and his team are doing has re-defined Viking River Cruises and really made them top-of-mind for a far bigger audience.

8. Do you have a personal mantra, words of wisdom or favorite inspirational quote?

Be Aggressive!

 

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