Marketing Organization
Improving Corporate Social Responsibility

CMOs and Brands Changing the World with Their Inspiring Actions (Part 3)

May 02, 2016


In February, I decided to start a series that would mention CMO Club members who are doing extraordinary things in their organizations and all around the globe. Parts one and two highlighted marketers that are really raising the bar on what it means to have an authentic corporate social responsibility initiative, and these next CMOs are no different.

Here are three more people who’ve taken it upon themselves – as individuals and as brand executives – to lead the charge toward creating better brands, communities and countries for generations to come:

  1. Karen Quintos, SVP and CMO of Dell (Austin Chapter)

Named one of The Most Influential CMOs in the World in 2014 by Forbes, and Working Mother’s Mother of the Year in 2012, Quintos has made it her mission to empower women entrepreneurs and truly embodies Dell’s 2020 Legacy of Good plan for social and environmental sustainability.

She recently led the company’s implementation of the Men Advocating Real Change (MARC) pilot program, enlisting all team members to work toward gender diversity within the organization. And, during the Dell Women’s Entrepreneur Network (DWEN) Summit each year, Quintos is at the forefront of their women’s entrepreneur initiatives, connecting women all around the globe with powerful networks, sources of capital and the knowledge they need to be successful in business – in turn boosting the global economy.

  1. Judy Hackett, CMO, Emerging Businesses of Dun & Bradstreet (LA Chapter)

An advocate for corporate social responsibility and passionate about helping future leaders, Hackett first became a personal supporter of First Star (helping foster children become college-bound) before getting involved on a corporate level. She then made the nonprofit a partner of D&B’s EdAhead program, including them in regular staff community volunteer days and a donation match program.

As a Volunteer Chair for The CMO Club Cares program, she also played a key role in organizing the charity breakout sessions at the Fall 2015 CMO Club Summit, a place where 10 nonprofits sought much-needed marketing advice and found CMO partners with whom to share their passion.

  1. Wendy Newman, Former CMO of Human Longevity, Inc. (San Diego Chapter)

Newman, our San Diego Chapter President, has thrived in the health industry, making an impact in the cancer prevention and detection and women’s health sectors. Working with Human Longevity, Inc., she was a part of a team that is paving the way people will approach disease prevention and personal well-being in the future.

She believes in giving back her time and expertise to organizations who are dependent on volunteers to achieve their mission and has most recently become the Board Director and Marketing Chair of The Clearity Foundation. This charity is helping eligible women obtain Tumor Blueprints of their ovarian cancer, allowing them to have free state-of-the-art care that can quite literally save their lives.

These three women are certainly making an impact on their companies and communities, wouldn’t you agree?

I’m proud to say to say we have some really inspiring individuals in the CMO Club. High caliber people that will push you to become your best self – in your professional career as a marketer, in your personal life, and in your community – and support you along the way, too.

I know there are other members out there who are dedicating their time and expertise toward helping others, and I’d love to hear who you think should be mentioned next. Whether it’s a peer or yourself, leave a comment or send an email and share the positive things they are doing.

Finally, I want to say ‘thank you’ to everyone who is making a difference in the world – your efforts don’t go unnoticed.

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