CMO Impact
Leading a Culture of Innovation as a Growth CMO

Growth CMO DNA Dimension #1: Promote A Data Driven Culture

October 09, 2014



Tectonic shifts in marketing have given rise to a new breed of CMO: the Growth CMO. For CMOs, yesterday’s skills are just that—outdated— and insufficient for tomorrow’s success. A study conducted via a partnership between SAP, The CMO Club and Human 1.0 sheds light on four key dimensions that form the DNA of a Growth CMO. This report explains why and how — along with a self-assessment snapshot — a Growth CMO promotes a data-driven culture. This is the first of four DNA dimensions that most directly shape the creation of a Growth CMO. See how growth-oriented you are in the Growth CMO DNA dimension one of four.

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This report is one of a multi-part series about the DNA of a Growth CMO and the four DNA dimensions that most significantly shape a Growth CMO. You can access each part of the series by clicking on the links provided below:

  1. The DNA of A Growth CMO
  2. A Growth CMO Promotes a Data-Driven Culture
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