Customer Engagement
Delivering Creativity and Effective Story Telling

Made of More: MOFILM helps Guinness Tells the Inspirational Delgis Mustafa Story

February 07, 2015

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‘Made of More’ is a powerful new collection of inspirational stories and is the brainchild of the Guinness brand.

Guinness launched their new ‘Made of More’ global platform with a series of impactful videos and topical content that brought to life what it means to be Made of More.  The premise is that the choices we make say something about us as individuals and give us the chance to make our lives more unique, bold and interesting. Guinness added depth and authenticity to this foundation by seeking out fascinating, unheard and real tales from culturally relevant characters; then told their stories about an inspiring choice, with integrity. MOFILM held a contest and the winner – chosen by Guinness – was announced at 2014 Cannes Lions. The winning film, ‘Delgis” was conceived and created by filmmaker Sean Cunningham.

The winning film really focused on Delgis’s life and his choice to find a way to pursue his dreams despite having none of the traditional options available to him.  His story is real, inspirational and a demonstration that Delgis is truly made of more.

 

About MOFILM: MOFILM was first conceived in 2006 as a way to connect brands with creative young filmmakers who could tell their stories. Today, MOFILM works with brands to come up a concept and then holds contests for up and coming filmmakers all over the world to submit their films for consideration. The winning films are often used as television commercials, posted to brand websites and social media pages, and used to promote both the brand and the young filmmaker. Large companies are exposed to raw talent and new ways of telling their brand story. Filmmakers are given access to brand executives in an unprecedented way. It’s a win-win relationship that MOFILM loves to help facilitate.

For more information on the work of MOFILM please contact Sarah Bixler

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