Marketing Effectiveness
Maximizing Social Marketing

How Social Media and Content Marketing Fail – And How to Fix The Problems

November 21, 2014

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by Drew Neisser

Marketers are struggling with failures in the red hot areas of social media and content marketing. Five key, real-world challenges and five solutions are presented in this revealing and helpful article.

Five challenges:

  1. The wrong conversations happening
  2. Engagement is freakishly low
  3. Earned media is not earning
  4. Advocacy failure based on faulty foundations
  5. Cost-effectiveness is still up in the air

Five solutions:

  1. Develop content campaigns
  2. Create memorable content
  3. Focus on quality outcomes
  4. Test more and adjust your content accordingly
  5. Just add media

Is this an area where you are struggling? Do you have some helpful insight you can share with your peers?  Read on and please share your thoughts and experiences….

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