Keeping a competitive standing in the advertising world sometimes means trading your current way of viewing to a more vertical one. Other times, it means adopting an outlandish video ad featuring laser-beam fingertips. Whatever the method is, this week’s marketing news shows us that today’s CMO is an adaptable one, capable of constant progression to continue creating engaging content.
Here are our top marketing news stories of the week:
- Facebook News Feed videos, ads and live broadcasts will soon autoplay in a 2:3 ratio rather than their current square format, which is likely to increase watch times and make Facebook a better host for videos created on other platforms (looking at you, Snapchat). For marketers, there’s no denying that the future is in verticality. Read more on Business Insider.
- Speaking of video, as Twitter continues its battle to stay relevant, the social media platform took a tip from other big players and named its next source of hope: featuring more video content. According to BBC News, Twitter will start sharing advertising revenue with individual video creators, giving them the option to check a box when they upload their content, allowing commercials to be played before the video starts.
- Perhaps a bit overdue – but here nonetheless – Instagram welcomes the zoom feature to its platform. If that sounds basic, that’s because it is. But the company is excited to add this to their list of changes they’ve been making this year. Only time will tell if more’s to come. Learn all about it on Mashable.
- Adweek, among others, is buzzing about Spike Jonze’s new perfume ad. Featuring actress/dancer Margaret Qualley, the ad – in the form of a short film – features sci-fi and fantastical elements such as laser-beam find fingertips and a whole lot of Qualley’s outlandish, wild energy as she dances through frames. Hold out until the end, when the truly strange part (and the only bit of actual branding) happens.
- The best way to stay on top of an ever-changing industry is to have a great peer network and top-notch mentors. At least, that’s what we believe. That’s why we are excited to announce the launch of The Future CMO Club’s new website. Psst: Our first-ever Future CMO Club Marketing & Mentoring Summit is coming up on Oct 12. Know someone who should be there? Let us know!