Marketing Effectiveness
Improving Digital Marketing

This Week in Marketing: Keeping CMOs in the Know

Sarah Grindeland
November 16, 2016

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New updates and releases to all our favorite apps are happening left and right – so hold on tight. Snapchat may or may not be going public in the first quarter of 2017 (we have some hints from Forbes) and one of our favorite ride share apps gets a new face’lyft…’

Read on for the top five things in marketing we are talking about this week:

  • Snapchat users are scavenging the country for the newly released Snapchat “Spectacles.” These wearables record 10-second clips from 115-degree angle lens – and are only found at a “Snapbot,” which appears to be a one of a kind vending machine that will pop up in different cities around the country. And, not only does the app have people scrambling to get their spectacles, but also their stock. Snapchat is anticipated to go public in the upcoming year, according to Forbes. An IPO from Snapchat is expected to raise as much as $4 billion. Maybe Millennials will start investing instead of snapping…
  • Lyft just released its biggest ad campaign yet with some not-so-subtle shots at Uber. They announced an easier, sleeker way for riders to find their driver via a color-changing device that sits on the dashboard and flashes a matching color synced to the riders’ smartphone screens. Check it out on Ad Age.
  • Twitter gave us a way to filter out bullies – without taking away the freedom of speech. A specialized “mute” button will have the ability to block out keywords, phrases, and entire conversations at the notification level. Now you can scroll your Twitter feed in complete peace. Perfect timing, after this year’s election. Read more on Adweek, here.
  • Tinder now allows users to identify their own gender, using the hashtag #AllTypesAllSwipes to promote the change during National Transgender Awareness Week. CEO Sean Rad partnered with well-known LGBT media organization, GLAAD to make the app more transgender inclusive. Watch the video announcement on Engadget.
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