Marketing Effectiveness
Leveraging New Technologies and Marketing Platforms

This Week In Marketing: Keeping CMOs in the Know

Mariah Taylor
August 03, 2016

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Sometimes the week’s advertising news includes the storyline of one app (ahem, Instagram) blatantly stealing another’s ideas in a desperate attempt to get downloads. But other times, the ad world can surprise you. This week’s marketing news shows us that, while the not-so-inspiring attempts at marketing still exist, so do some pretty innovative ones.

For instance…

According to an article in Ad Age, an advertising coalition called Saturday Morning is setting out to promote social change around racial inequality. Formed by four African-American creative leaders, the project seeks to create “a peace-based technology in service of ending the cycle of violence and fear caused by racial bias and injustice,” said Keith Cartwright, Co-Founder of Saturday Morning.

There’s a lot of buzz around Instagram’s new Stories feature, mostly because it’s eerily similar to Snapchat’s landscape. According to Adweek, Instagram Stories will let users capture daily moments in a format that disappears after 24 hours. Instagram reps state that the feature will relieve users of over-posting. Snapchat’s thoughts exactly.

As MAW shares, Verizon just announced that it will acquire Fleetmatics, a leading global provider of fleet and mobile workforce management solutions. This comes shortly after last week’s news of its Yahoo acquisition, and not long after a move to acquire Telogis, Inc., a global, cloud-based mobile enterprise management software company. We’d say Verizon has some big plans at work.

Marketing Land reports that Facebook has begun testing mid-roll ads for long live broadcasts. The ad feature means that a group of publishers have the option to insert a short ad break in their Facebook Live videos, lasting 15 seconds or less. Back in the day, we called these commercial breaks.

OmniVirt, a startup offering 360-degree virtual reality advertising, is making the 360-degree VR ad game even more accessible. As Tech Crunch explains, the company’s portfolio includes a campaign with GE that ran on the New York Times website—one that doesn’t require downloading a separate app or a specific headset.

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