Jayne Chace, CMO of Coriant, shares her experiences growing up in America as both a woman and a marketing executive. Her “can-do” attitude that led her to enjoy a successful career has recently been replaced by doubt. The key deterrent? Gender issues in the boardroom.
Women are different from men in the ways they communicate and behave. The risk of intermixing genders in a boardroom setting can contribute to a positive financial impact, with discomfort being a small price to pay. Many of the most powerful female executives are American women, but equality will not be achieved until attitudes change. Although this is a huge challenge, the results will have promising effects on both people and profits.