Marketing Effectiveness

Achieving Marketing Mix Optimization


Richard Marnell captures marketing mix optimization perfectly: “Blending offline and online marketing requires skill and knowledge. Creating a unified customer experience across all those touch points is even more tenuous.”  Amen.  Let the optimization begin.


  • The CMO Solution Guide to the Future of TV and Digital Video

    The CMO Club, in partnership with Simulmedia, conducted research to help marketers solve the media tug-of-war between TV and digital video. CMOs share how best to manage the media mayhem and embrace the reality that TV and digital video co-exist for two different purposes and live happily together for a long time to come.

    Read More
Refer a Friend