CMO Impact

Creating and Nurturing Employee Advocates

EXECUTIVE SUMMARY

We¬†would argue that Getting the Entire Company Engaged with the Brand is one of the most important topics we cover here in the Solutions Clubhouse. An engaged employee is more likely to stay with a company (Finding and Retaining Marketing Stars), more likely to speak favorably of their company on social media and share content via their social channels (Maximizing Social Marketing) and speak favorably of your brand when asked and defend it when needed (Managing Bad Publicity and Negative Customer Feedback). The list goes on. We’ve included some great articles here that explain¬†additional reasons why employee engagement is critical for company success.

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