CMO Impact

Leading a Culture of Innovation as a Growth CMO

EXECUTIVE SUMMARY

by Rich Honiball

In the massive marketing shifts brought on by technological advancements and changes in buyers, CMOs got disrupted. The mandate for CMO’s is to move beyond brand and also deliver profitable growth. The skills that are needed to drive growth create a new frontier for marketing leaders. Today’s most successful CMOs adapt and evolve in order to thrive.

What stands in our way? A CMO Club member poll reveals the biggest personal challenges facing CMO’s with some suggestions for resolution so we can move forward more easily. Join us in our quest for profitable growth. Join us as the next Growth CMO.


 

  • The DNA of A Growth CMO

    Major shifts in technology and buyer behavior have caused a complete disruption in marketing. A new breed of marketer has emerged — The Growth CMO — who is required to drive profitable growth in clear, measurable ways…

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