Marketing Effectiveness

Improving Digital Marketing

EXECUTIVE SUMMARY

Digital marketing is one of the most challenging topics of today, because it’s never clear where it begins or where it ends. What we do know is that digital marketing pertains to any online experience a user has with your brand, irregardless of which channel they are using to interact.  It encompasses website design, digital advertising, omnichannel execution, data enablers (management, science, application), robust optimization engines, connectivity to content marketing platforms and clearly an interdependency, if not the backbone of, social and mobile marketing.


 

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