Marketing Effectiveness

Leveraging New Technologies and Marketing Platforms


How does a CMO leverage New Technology and Marketing Platforms? This is a big topic today, and we see it surface across almost every one of the 25 CMO Challenges in the Solutions Clubhouse, in one way or another; from collaboration the C-Suite to developing or uncovering new talent to providing a seamless customer experience at all touch points, this topic is the epicenter of a marketer’s success. As Cammie Dunaway, Global CMO at KidZania said in a recent CMO-CIO Crossroads panel “If you are a CMO and are not excited and engaged with technology, I question how long you will be in the job.”

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