Customer Engagement

Omnichannel Presence and Personalization

EXECUTIVE SUMMARY

Today’s informed and connected shopper makes purchases at-home, in-store and on-the-go and demands a unified experience across all channels. How do marketers prepare to deliver what customers have come to expect? The road to a seamless, personalized customer experience is often paved with challenges and frustrations.

We’ve created this page to bring you insights from some of today’s top senior marketers whose experiences in creating a seamless omnichannel presence will help you with your own. 


 

  • BUILDING BRIDGES TO THE PROMISED LAND: BIG DATA, ATTRIBUTION AND OMNICHANNEL

    220 Members of The CMO Club weigh in on the hot topic of Getting to the Omnichannel Promised Land!

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