Marketing Effectiveness

Optimizing Mobile Marketing

EXECUTIVE SUMMARY

Our mobile devices are our virtual lifelines. In fact, time spent with mobile apps has now surpassed time spend on the PC internet in the U.S. And while shopping, smartphone usage for product and price research has soared to 90% across all age groups. Mobile devices and access are inextricably woven throughout our lives. As marketers, we recognize that mobile devices are at the center of a more personal and more localized internet. Check out the articles below to learn more about the mobile frontier.


 

  • How Geomarketing Changes Everything

    Mobile has surpassed other devices of consumer choice for accessing information and deciding how to spend their dollars. Smart marketers are learning the keys to integrating mobile into their approach because that's where their customers are. YEXT provides great insights to help marketers do just that.

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