down

2018 Spring Summit Agenda

2018 Spring Summit Agenda

Register Now | Go Back

Wednesday, April 18th

“BS” or “Yes” for CMOs – What Really Works and What Doesn’t

  • Dave Minifie, Chief Experience Officer, & EVP Corporate Strategy, Centene
  • Paula Puleo-Blomquist, Chief Marketing & Merchandising Officer, Eyemart Express
  • Paul Alfieri, CMO, Cadent

Matching CMO Top Challenges with Expertise

Dealing with Big Challenges – Beating the Big Guys

  • Paul D’Arcy, SVP, Marketing, Indeed.com
  • Jerome Nadel, CMO, Rambus
  • Nicole Portwood, VP Brand Marketing, Titos Handmade Vodka

Problem Solving Roundtables

Building High Impact Marketing Organization

  • Chip Schuman, SVP Marketing, Sargento Foods Inc.
  • Gail Galuppo, Recent CMO, Aflac

Mistakes Most Make in B2B: Lessons Learned?

  • David Brotton, VP Marketing, Purple Wave
  • Karen Noel, Recent GM Marketing, Sprint

Leading Company Wide Customer Journey as CMO

  • Gordon Ho, SVP, Head of Global Marketing, Princess Cruises
  • Sydney Seiger, CMO, TXU Energy
  • Henry Stoever, CMO, NACD (National Association of Corporate Directors)

Personalization – From “I’m a Cookie” to “I’m a Person”

  • Dan Angus, Head of CRM Loyalty, Lane Bryant
  • Scott Foernsler, Head of Marketing & Sales, Conversant Media
  • Ronalee Zarate-Bayani, CMO, Los Angeles Rams

Problem Solving Roundtables

Bridging Talent Gaps in Marketing to Power Customer-Centric Experiences

  • Michelle Adorjan Chila, SVP, Marketing & PR, Tacori
  • Sam Talbot, Head of Marketing Technology, Sky Betting and Gaming
  • Kathy Menis, SVP Marketing, Signal

B2B Storytelling: Content That Resonates Internally & Externally

  • Rich Kylberg, VP Marketing & Communications, Arrow Electronics
  • Nancy Pearson, EVP, CMO, OpenLink Financial
  • Drew Neisser, CEO, Renegade

Negotiating Your Next Role – How to be Smarter

  • Fran Helms, CMO Practice Lead, Spencer Stuart
  • Gina McDuffie, CMO, VER

Marketing As Change Agents: Leading The Innovation Charge

  • Kevin Doohan, CMO, Xperi Corporation
  • Julie Garlikov, Head of Marketing, Rodan + Fields

My Brand and The South Pole

  • Christopher Powell, CMO, Commvault

Brands Backstage – The Power of Pop Culture

  • Laura Hutfless, Founder, FlyteVu
  • Michele Thornton Ghee, SVP, BET
  • Chris Wallace, Chief Communications Officer, LA Clippers
  • Alex Williamson, Head of Brand, Bumble

Brands Backstage – Surprise Guest

Lunch

Making Your Customers Happy: Game Changing Experiences with Your Brand

  • Jared Paul, Founder, The Happy Place

From Brand Characters to Brand Friends

  • Jackie Hague, Chief Growth & Marketing Officer, Wynn’s Grain & Spice

Solving Your Biggest Challenges – New Approaches Leveraging AI

  • Porter Gale, CMO, Globality
  • Dee Mc Laughlin, Global VP Creative, Design & Branding, Capital Group / American Funds
  • Marianna Kantor, CMO, Esri

Problem Solving Roundtables

Knowing Who Your Buyers Are – The Secret Sauce

  • Sergio Alvarez, CEO, Ai Media Group
  • Adriana Rizzo, VP Marketing & Communications, Houghton Mifflin Harcourt

New Marketing Ideas in the ERA of Influencers

  • Lisa Kraynak, EVP, CMO, Carbon38
  • Laura Goldberg, CMO, LegalZoom

B2B Spending Allocation – Marketing Investment Strategies

  • Randa McMinn, VP Marketing, Ten-X
  • Nick Mirisis, CMO, Dude Soutions

How To Decide on New Technology & Marketing Platforms

  • Ivy Brown, VP Brand Marketing & Advertising, TIAA Financial
  • Jennifer Elliott, CMO, Delta Dental
  • Jorge Pederzini, Head of Global Marketing, Chili’s, Brinker International

Surprise Guest

CMO Club Cares – Helping Charities Solve Their Biggest Challenges

  • Sandi Capra, CEO, Grove-Avenue Solutions
  • David Fischette, CEO and Founder, Go West Creative

The CMO Hall of Fame – Making a Lasting Impact on Society

  • John Costello, Former CMO, Dunkin Brands
  • Antonio Lucio, Global Chief Marketing & Communication Officer, HP

Brands Back Stage – Surprise Guest(s)

Celebrating Marketing Dinner + Funniest CMO in the World Contest

Thursday, April 19th

Defining New Marketing Strategies in the Fourth Industrial Revolution

  • Kim Feil, CMO, Aspire Energy Drinks
  • Melissa Hendricks, VP Marketing & Communications, Cerner Corporation
  • Phil Clement, Global CMO, Aon

Leading from the Front

  • Jon Bridges, CMO, Chick-Fil-A
  • Richard Marnell, CMO, Viking River Cruises
  • Jennifer Dominiquini, Chief Marketing & Digital Sales Officer, BBVA Compass

Experiential Marketing – Putting Your Customers Front and Center

  • Erika Hill, VP Experiential Marketing, PSCU
  • David Fischette, CEO and Founder, Go West Creative
  • Adrian Parker, VP Marketing, Patrón Spirits Company

Reducing the Risk of Thinking Big

  • Evan Greene, CMO, The Recording Academy
  • Andrew Miller, VP Global Marketing & Communications, Aon
  • Charles D Smith, VP Business Management, The Midas Exchange

Problem Solving Roundtables

Content Marketing Planning: 2 Parts Science/1 Part Creative

  • Mark Bietz, CMO, Fun.com
  • Allison Lewin, VP Marketing, f’real foods
  • Thomas Stern, CRO, ZOG Digital

Building a Community Around Your Brand

  • Andy Mackensen, CMO, SnackNation
  • Craig Rowley, VP Marketing, REI

New Approaches to Professional Services Marketing

  • Sandra G. Callahan, Head of Marketing, Eliassen Group
  • Mari-Anne Kehler, Chief Marketing & Strategy Officer, Green Hasson Janks

B2B Marketing – What’s Really Game Changing

  • Jeffrey Crow, Global CMO, PRGX Global Inc.
  • Lucino Sotelo, Recent VP Marketing, Grainger

Leading Successful Transformation vs Lip Service

  • Mike Linton, Enterprise CMO, Farmers Insurance
  • Chad Lusk, CMO, Chamberlain Group
  • Tracy Dick, CMO, GlobalTranz

Brands Back Stage – Surprise Guest(s)

Lunch

Listen Up CMOs: How to be a Great Mentor

  • Stephanie Anderson, CMO, Ai Media Group
  • Madhur Aggarwal, Recent SVP and General Manager, SAP Digital
  • Chris Moloney, CMO, TaxSlayer
  • Carol Kruse, CMO, Cambia Health Solutions

IoT Meets Augmented Reality: Making the Physical World Digitally Interactive

  • Kyle Eichman, Head of Technology Solutions, Sacramento Kings
  • Alex Hertel, Co-Founder & CEO, Xperiel

Surprise Guest

Encouragement Matters: For Life and Your Brands

  • James Brown, Chief Encouragement Officer, EncourageX

The Future of Marketing: What You Need to Know

  • Judy Hackett, President Credibility, Dun & Bradstreet
  • Dawn Newton, COO, Netki
  • Niloy Sanyal, Recent CMO, GE Digital
  • Jeff Shelton, Head of Product, RingDNA

The Big Close

 Register Now

If you have any questions about The CMO Club or need help signing up for the 2017 Summits please contact your Summit Concierge via email at dawn@thecmoclub.com or by phone at 323.388.8204.

 

Refer a Friend