2018 Spring Summit Agenda
Wednesday, April 18th
“BS” or “Yes” for CMOs – What Really Works and What Doesn’t
- Dave Minifie, Chief Experience Officer, & EVP Corporate Strategy, Centene
- Paula Puleo-Blomquist, Chief Marketing & Merchandising Officer, Eyemart Express
- Paul Alfieri, CMO, Cadent
Matching CMO Top Challenges with Expertise
Dealing with Big Challenges – Beating the Big Guys
- Paul D’Arcy, SVP, Marketing, Indeed.com
- Jerome Nadel, CMO, Rambus
- Nicole Portwood, VP Brand Marketing, Titos Handmade Vodka
Problem Solving Roundtables
Building High Impact Marketing Organization
- Chip Schuman, SVP Marketing, Sargento Foods Inc.
- Gail Galuppo, Recent CMO, Aflac
Mistakes Most Make in B2B: Lessons Learned?
- David Brotton, VP Marketing, Purple Wave
- Karen Noel, Recent GM Marketing, Sprint
Leading Company Wide Customer Journey as CMO
- Gordon Ho, SVP, Head of Global Marketing, Princess Cruises
- Sydney Seiger, CMO, TXU Energy
- Henry Stoever, CMO, NACD (National Association of Corporate Directors)
Personalization – From “I’m a Cookie” to “I’m a Person”
- Dan Angus, Head of CRM Loyalty, Lane Bryant
- Scott Foernsler, Head of Marketing & Sales, Conversant Media
- Ronalee Zarate-Bayani, CMO, Los Angeles Rams
Problem Solving Roundtables
Bridging Talent Gaps in Marketing to Power Customer-Centric Experiences
- Michelle Adorjan Chila, SVP, Marketing & PR, Tacori
- Sam Talbot, Head of Marketing Technology, Sky Betting and Gaming
- Kathy Menis, SVP Marketing, Signal
B2B Storytelling: Content That Resonates Internally & Externally
- Rich Kylberg, VP Marketing & Communications, Arrow Electronics
- Nancy Pearson, EVP, CMO, OpenLink Financial
- Drew Neisser, CEO, Renegade
Negotiating Your Next Role – How to be Smarter
- Fran Helms, CMO Practice Lead, Spencer Stuart
- Gina McDuffie, CMO, VER
Marketing As Change Agents: Leading The Innovation Charge
- Kevin Doohan, CMO, Xperi Corporation
- Julie Garlikov, Head of Marketing, Rodan + Fields
My Brand and The South Pole
- Christopher Powell, CMO, Commvault
Brands Backstage – The Power of Pop Culture
- Laura Hutfless, Founder, FlyteVu
- Michele Thornton Ghee, SVP, BET
- Chris Wallace, Chief Communications Officer, LA Clippers
- Alex Williamson, Head of Brand, Bumble
Brands Backstage – Surprise Guest
Lunch
Making Your Customers Happy: Game Changing Experiences with Your Brand
- Jared Paul, Founder, The Happy Place
From Brand Characters to Brand Friends
- Jackie Hague, Chief Growth & Marketing Officer, Wynn’s Grain & Spice
Solving Your Biggest Challenges – New Approaches Leveraging AI
- Porter Gale, CMO, Globality
- Dee Mc Laughlin, Global VP Creative, Design & Branding, Capital Group / American Funds
- Marianna Kantor, CMO, Esri
Problem Solving Roundtables
Knowing Who Your Buyers Are – The Secret Sauce
- Sergio Alvarez, CEO, Ai Media Group
- Adriana Rizzo, VP Marketing & Communications, Houghton Mifflin Harcourt
New Marketing Ideas in the ERA of Influencers
- Lisa Kraynak, EVP, CMO, Carbon38
- Laura Goldberg, CMO, LegalZoom
B2B Spending Allocation – Marketing Investment Strategies
- Randa McMinn, VP Marketing, Ten-X
- Nick Mirisis, CMO, Dude Soutions
How To Decide on New Technology & Marketing Platforms
- Ivy Brown, VP Brand Marketing & Advertising, TIAA Financial
- Jennifer Elliott, CMO, Delta Dental
- Jorge Pederzini, Head of Global Marketing, Chili’s, Brinker International
Surprise Guest
CMO Club Cares – Helping Charities Solve Their Biggest Challenges
- Sandi Capra, CEO, Grove-Avenue Solutions
- David Fischette, CEO and Founder, Go West Creative
The CMO Hall of Fame – Making a Lasting Impact on Society
- John Costello, Former CMO, Dunkin Brands
- Antonio Lucio, Global Chief Marketing & Communication Officer, HP
Brands Back Stage – Surprise Guest(s)
Celebrating Marketing Dinner + Funniest CMO in the World Contest
Thursday, April 19th
Defining New Marketing Strategies in the Fourth Industrial Revolution
- Kim Feil, CMO, Aspire Energy Drinks
- Melissa Hendricks, VP Marketing & Communications, Cerner Corporation
- Phil Clement, Global CMO, Aon
Leading from the Front
- Jon Bridges, CMO, Chick-Fil-A
- Richard Marnell, CMO, Viking River Cruises
- Jennifer Dominiquini, Chief Marketing & Digital Sales Officer, BBVA Compass
Experiential Marketing – Putting Your Customers Front and Center
- Erika Hill, VP Experiential Marketing, PSCU
- David Fischette, CEO and Founder, Go West Creative
- Adrian Parker, VP Marketing, Patrón Spirits Company
Reducing the Risk of Thinking Big
- Evan Greene, CMO, The Recording Academy
- Andrew Miller, VP Global Marketing & Communications, Aon
- Charles D Smith, VP Business Management, The Midas Exchange
Problem Solving Roundtables
Content Marketing Planning: 2 Parts Science/1 Part Creative
- Mark Bietz, CMO, Fun.com
- Allison Lewin, VP Marketing, f’real foods
- Thomas Stern, CRO, ZOG Digital
Building a Community Around Your Brand
- Andy Mackensen, CMO, SnackNation
- Craig Rowley, VP Marketing, REI
New Approaches to Professional Services Marketing
- Sandra G. Callahan, Head of Marketing, Eliassen Group
- Mari-Anne Kehler, Chief Marketing & Strategy Officer, Green Hasson Janks
B2B Marketing – What’s Really Game Changing
- Jeffrey Crow, Global CMO, PRGX Global Inc.
- Lucino Sotelo, Recent VP Marketing, Grainger
Leading Successful Transformation vs Lip Service
- Mike Linton, Enterprise CMO, Farmers Insurance
- Chad Lusk, CMO, Chamberlain Group
- Tracy Dick, CMO, GlobalTranz
Brands Back Stage – Surprise Guest(s)
Lunch
Listen Up CMOs: How to be a Great Mentor
- Stephanie Anderson, CMO, Ai Media Group
- Madhur Aggarwal, Recent SVP and General Manager, SAP Digital
- Chris Moloney, CMO, TaxSlayer
- Carol Kruse, CMO, Cambia Health Solutions
IoT Meets Augmented Reality: Making the Physical World Digitally Interactive
- Kyle Eichman, Head of Technology Solutions, Sacramento Kings
- Alex Hertel, Co-Founder & CEO, Xperiel
Surprise Guest
Encouragement Matters: For Life and Your Brands
- James Brown, Chief Encouragement Officer, EncourageX
The Future of Marketing: What You Need to Know
- Judy Hackett, President Credibility, Dun & Bradstreet
- Dawn Newton, COO, Netki
- Niloy Sanyal, Recent CMO, GE Digital
- Jeff Shelton, Head of Product, RingDNA
The Big Close
If you have any questions about The CMO Club or need help signing up for the 2017 Summits please contact your Summit Concierge via email at dawn@thecmoclub.com or by phone at 323.388.8204.