all times in CT
Tuesday, December 7th
3:50 p.m. CT
Marketing Wit & Wisdom with Mark Ritson
In his candid and original style, Mark Ritson expounds on what it truly means to inspire as a CMO.
Mark Ritson
Virtual Professor, Marketing Week Mini MBA
4:00 p.m. CT
Opening: Spoken Word with Steve Connell
Inspiration begins with an original spoken word piece by Steve Connell.
Equal parts actor, comic, poet, and motivator Steve Connell has become, over the last few years, a transformative and sought-after entertainer with private performances for President Obama, Oprah Winfrey, Maya Angelou, Norman Lear, and many others.
Steve Connell
Actor, Artist, Poet, Playwright, Spoken Word
4:05 p.m. CT
2021 Summit Welcome
Jon Suarez-Davis opens with his thoughts on the 2021 Innovation and Inspirations Summit, including a special message from Salesforce CMO, Sarah Franklin.
Jon Suarez-Davis
SVP, Marketing Strategy & Innovation, Salesforce
Sarah Franklin
President & CMO, Salesforce
4:20 P.M. CT
A Tribute to Pete Krainik
Join us for a warm tribute to Pete Krainik, founder of The CMO Club. As Pete heads into retirement we send him off with fond memories from members and a heartwarming final word from Pete himself.
4:30 p.m. CT
We the CMOs – 2021 Innovation and Inspiration Summit Kickoff
The Summit convenes the world’s top marketing leaders to unpack and untangle the toughest challenges they face. Join The CMO Club’s Jon Suarez-Davis and marketing luminaries Renee Baker, Kim Feil, and Phil Clement as they preview the Summit’s jam-packed agenda.
Renée Baker
Head of Private Client Group Advisor Inclusion Networks, Raymond James
Phil Clement
Global CMO, Johnson Controls
Kim Feil
CMO, CSO, Aspire Brands, Inc.
Jon Suarez-Davis
SVP, Marketing Strategy & Innovation, Salesforce
5:00 p.m. CT
Building Trust and Driving Growth in the New Era of Data Privacy
CMOs are facing a steady stream of challenges in their customer engagement and data-driven marketing efforts. Rising customer awareness of and transparency for data collection and use, proliferating data protection regulations, and media and tech partners charting different courses are disrupting the brand building and customer experience landscape. This panel will discuss how CMOs are navigating ecosystem, organizational, and technology complexities to build trust with customers and drive growth while preserving and expanding privacy-safe data.
Jon Suarez-Davis
SVP, Marketing Strategy & Innovation, Salesforce
Jonathan Joseph
CMO, Ketch
Lou Paskalis
President & COO, MMA Global
7:00 p.m. – 8:15 p.m. CT
CMO Awards Celebration
The CMO Awards celebrates the marketing industry’s best and brightest leaders. Join us in celebrating the 2021 Winners and the CMO Hall of Fame inductee!
Wednesday, December 8th
9:00 a.m. CT
Pre-show entertainment with The CMO Club band
9:15 a.m. CT
Day 2 Opening and Welcome
Renee, Phil, Kim, and JSD take a multi-faceted look at summit topics, insightful speakers, and the challenges ahead for CMOs.
Renée Baker
Head of Private Client Group Advisor Inclusion Networks, Raymond James
Phil Clement
Global CMO, Johnson Controls
Kim Feil
CMO, CSO, Aspire Brands, Inc.
Jon Suarez-Davis
SVP, Marketing Strategy & Innovation, Salesforce
9:25 a.m. CT
CMO Journeys: Reflections on Leadership
The role of the Chief Marketing Officer has never been more difficult or more important, and progressive marketers are stepping up to the challenge by reinventing the role and leading their organization’s growth agenda. Join this session for a candid and insightful discussion with Carla Hassan, Chief Marketing Officer, JPMorgan Chase as she reflects on her journey across industries and geographies and the key experiences and learnings that shape her leadership approach.
Carla Hassan
CMO, JPMorgan Chase
Jon Suarez-Davis
SVP, Marketing Strategy & Innovation, Salesforce
10:00 a.m. CT
Shifting from customer experience to the customer’s experience
The pandemic forced an acceleration to the digital-first model. Expectations customers have about what their experiences should look like have been indelibly reshaped. Join world-renowned digital anthropologist and Salesforce Global Innovation Evangelist Brian Solis as he unpacks the trends and untangles how to navigate.
Brian Solis
Global Innovation Evangelist, Salesforce
Breakouts
10:30 a.m. CT
Breakout #1: Marketing in the Age of Misinformation
This breakout will cover the magnitude of misinformation, what brands are doing to combat its spread, and practices CMOs can deploy to align their brands with trust.
Meredith Groban Conte
VP, Marketing, TEGNA
Jonathan Forsythe
Managing Editor, VERIFY at TEGNA
Louis Jones
Media & Marketing Consultant; Brand Safety Officer in Residence, Brand Safety Institute
Breakout #2: How to Build a Fractional CMO Practice
In a world where demand for marketing talent is hotter than ever, many CMOs find themselves with multiple offers to provide CMO level guidance. This breakout will explore the opportunity for CMOs to work with multiple organizations in a fractional practice.
Jennifer Layne Welch
Founder & President, Jennifer Layne Brands
Jen Sanning
Executive Advisor, Forrester
11:10 a.m. CT
Marketing Wit & Wisdom with Mark Ritson
In his candid and original style, Mark Ritson expounds on what it truly means to inspire as a CMO.
Mark Ritson
Virtual Professor, Marketing Week Mini MBA
11:15 a.m. CT
The Impact of Purpose on Brand and Customer Experience
Companies that live their values locally weave themselves into the fabric of the communities where they operate. Join Lynn Schlessinger and Jennifer Lynch for a fireside chat on how companies that are standing shoulder-to-shoulder with their constituents locally are making both their brands, and their communities stronger globally.
Lynn Schlesinger
Chief Customer Experience Officer, Forbes
Jennifer Lynch
SVP, Global Corporate Social Responsibility & Internal Communications, Paramount Pictures
11:35 a.m. CT
The Data-Driven Way to Win Customers’ Hearts
A real person is always on the other end of the transaction. Join Jon Suarez-Davis for a conversation with Neil Hoyne. They unpack strategies from Neil’s research-backed playbook on finding the best customers and using data-driven methodologies to develop relationships that last.
Neil Hoyne
Chief Measurement Strategist, Google
Jon Suarez-Davis
SVP, Marketing Strategy & Innovation, Salesforce
12:00 p.m. CT
LUNCH BREAK
12:45 p.m. CT
Marketing Wit & Wisdom with Mark Ritson
Back for round three, Mark Ritson gets candid on innovation within the CMO role.
Mark Ritson
Virtual Professor, Marketing Week Mini MBA
12:50 p.m. CT
What Makes TikTok Tick?
TikTok is trending because it’s activating brand interactivity in breakthrough ways. Early adopters are using it to unleash brand creativity and create new connections to customers. Sofia Hernandez and Cammie Dunaway share insider tips on how to integrate the platform into your marketing mix and create immersive formats that drive engagement, connect with audiences, and grow the brand.
Sofia Hernandez
Global Head of Business Marketing, TikTok
Cammie Dunaway
CMO, Duolingo
Breakouts
1:10 p.m. CT
Breakout #3: Partnering with Sports Teams
This informative and practical breakout session will explore sports marketing partnerships. When does it make sense to seek a partnership with a sports team or venue, and what are the potential pitfalls, and how design a profitable partnership.
David Kells
EVP, Nashville Predators and Bridgestone Arena
Jackie Woodward
CMO, Bojangles' Restaurants, Inc.
Erik Moses
President, Nashville Superspeedway
Breakout #4: The rise of Direct to Consumer Marketing
One of the hottest business models today is DTC (Direct to Consumer). This breakout will look at the DTC model from a marketers perspective. When are the challenges to marketing DTC and what are some of the strategies and tactics DTC marketers can teach the rest of us.
Sam Faillace
VP Marketing, Partnerships & Business Development, Sunbasket
Vincent Biroscak
VP Marketing, Glanbia Performance Nutrition (GPN)
Melissa Campanelli
Co-founder, Women in Retail Leadership Circle
2:00 p.m. CT
So You Want to be on a Board?
What does it take to be on a board, what are the different kinds of board seats, and where do you start? Hear from three luminary marketing leaders who have served as independent directors. Elisabeth Charles, Wanda Gierhart, and Leela Srinivasan share insights on how to get access to the top board seats, and what you need to know to be successful once you get there.
Elisabeth Charles
Board Member, Sezzle, Rocky Mountain Chocolate Factory, Inc.
Wanda Gierhart
Global Chief Marketing & Content Officer, Cinemark
Leela Srinivasan
CMO, Checkout.com
2:35 p.m. CT
Action and Accountability: Diversity, Equity, and Inclusion
In today’s world, customers, partners, and even employees are increasingly scoring a business against their stance on Diversity, Equity, and Inclusion. Join us for a rich conversation about the actionable steps marketing leaders can be taking to elevate this priority in the business and sensible strategies for expressing your DEI story in the market.
Mark Smalls
SVP, CMO, JAMS
Bill Bradley
Chief Marketing & Communications Officer, Schnuck's Market
Tiffany Xingyu Wang
Chief Strategy & Marketing Officer, Spectrum Labs
Rohit Prabhakar
Chief Growth Officer, EQ Holdings
3:00 p.m. CT
CMO Club Cares
James & Scott discuss their partnership and how The CMO Club brought them together in their philanthropic cause.
James Brown
Chief Encouragement Officer, EncourageX
Scott Hamilton
Founder, Scott Hamilton CARES Foundation
3:05 p.m. CT
The Journey from CMO to CEO
CMOs with ambitions for the top job at the company bring differentiated skill sets and face an equally unique set of challenges. Michael Lacorazza, Alonda Williams, and Steven Wolfe Pereira share insights about the transition from CMO to CEO. They flag the critical relationships they had to build to make the leap and to be successful in the new role once they had landed.
Michael Lacorazza
CEO, Frontpoint
Alonda Williams
President & CEO, Big Brothers Big Sisters of Puget Sound
Steven Wolfe Pereira
CEO, Co-Founder, Encantos
3:35 p.m. CT
Surprise Guest!
Special performance from actor, musician, entertainer, and local Nashville celebrity!