3 Steps to Being Today’s Digital CMO

This article originally appeared on LinkedIn. It has been edited slightly here for a CMO audience. According to Brandfog, in the US 80% of survey respondents said active engagement in social media enhances the image and reputation of c-suite executives as forward-thinking, trend setting leaders. In the same research, 77% of respondents agreed that social media was a powerful tool to build thought leadership and c-suite credibility with stakeholders including the press and media. This data all makes sense when you consider over 52% of online adults regularly use 2 or more social media channels and fully half of college-educated…