30% of CMO Club Members are never planning to use a Big Data Analytics Company

We asked, CMO Club Members answers.  Big data has been a hot topics for some time now, so we wanted to know if CMOs were planning on partner with Big Data Analytics companies in the coming months and years.  Here’s what we found out…

  • 30% of CMO Club Members said “Never”
  • 30% of CMO Club Members said “Sometime in 2018”
  • 17% of CMO Club Members said “I already am”
  • 13% of CMO Club Members said “In the second half of this year”
  • 9% of CMO Club Members said “In the first half of this year”