4 KEYS TO TURNING NEGATIVE COMMENTERS INTO BRAND ADVOCATES

Chris Book, CEO and co-founder of ChatterPlug, a live customer engagement and analytics platform Nobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities. One of the beauties of negative feedback is that you always know where you stand. You know what went wrong and what you need to do to improve. There’s nothing more dangerous that a hollow review, or a 3 star rating. What…