We encourage marketing executives that are true thought leaders to Partner with The CMO Club. For more information on our Partnership Programs, click here.
Our current partners include:
|Berkeley Research Group
Our clients benefit from BRG’s intellectual rigor, industry expertise, and track record in navigating dynamic business environments. We have the agility to assemble teams with the specific, nuanced talent needed to address a particular problem and provide highly specialized and strategic advice. Drawing on a strong foundation in data analytics, BRG comprises highly credentialed experts, prominent academics, CPAs, experienced business leaders, former government officials, and seasoned consultants with a deep understanding of economics, finance, statistics, public policy, and business strategy.
Simulmedia, Inc., a New York based marketing technology company founded in 2008, is the leader in driving business outcomes for advertisers through traditional TV marketing. Simulmedia’s VAMOS platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 95% of U.S. TV households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign.
Conversant is the leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. We offer a fully integrated personalization platform, personalized media programs and the world’s largest affiliate marketing network – all fueled by a deep understanding of what motivates people to engage, connect and buy. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity. For more information, please visit www.conversantmedia.com
Cvent (NYSE: CVT), is a leading cloud-based enterprise event management platform. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys; as well as to hotels for targeted advertising to event planners looking for suitable venues.
|Go West Creative
With 30 years of industry success, Go West Creative knows the secret to creating ‘branded experiences.’ In partnership with our clients, our designs are driven by ‘Brand Focus.’ The extraordinary experiences we create transform brand messages while simultaneously rendering them unforgettable.
With new digital technologies- among them social media, mobility, analytics and cloud- now infused into every aspect of how people and businesses interact, the entire craft of marketing becomes more instrumented, interconnected and intelligent. This leads to profound changes in ways the discipline is understood, led and practiced. IBM solutions help marketers build ecosystems that support both simple and complex customer interactions, leveraging digital, mobile, and social insights – all driven by a cohesive and customer-driven strategy. We help marketers understand and engage with their customers and prospects to make an experience of every interaction. This is an approach that delights customers, cements their relationship with your brand and grows the business. To learn more about IBM’s solutions for marketing visit www.ibm.com/ExperienceOne.
LiveRamp connects data across more than 120 digital marketing applications and media platforms. By onboarding customer data into the targeting, measurement, and personalization products developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs.
MediaCom is “The Content + Connections Agency,” working on behalf of our clients to leverage their brands’ entire system of communications across paid, owned and earned channels to drive business success. This means we seek to understand, develop and optimize the total system of content and connections, and not just the individual silos within it. As one of the world’s leading media agencies, we work with some of the biggest and best advertisers in the world, including Volkswagen, Dell, Subway, Revlon, Shell and Bayer.
The Midas Exchange is a consultative-focused media and asset trading firm that provides innovative, strategic marketing and financial solutions to business-savvy executives and their corporations. Our position as a WPP company enables us to develop and execute transformative media and asset trading programs that deliver higher ROI and sales revenue for our clients and partners. Our staff of industry leading executives, experienced in all facets of media and asset trade disciplines, work collaboratively with clients and partners to develop customized trading programs that are held to WPP’s high standards of accountability and delivery. Powered by GroupM, the #1 global media investment management group, The Midas Exchange is headquartered in New York with the global footprint of WPP.
In today’s always on world, audiences have an insatiable appetite for authentic video content that traditional production models cannot meet effectively. Mofilm connects brands to a global community of filmmakers to enable the creation of fresher content, faster, at a fraction of the cost.
Nasdaq (Nasdaq: NDAQ) is a leading provider of trading, clearing, exchange technology, listing, information and public company services across six continents. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today’s global capital markets. As the creator of the world’s first electronic stock market, its technology powers more than 70 marketplaces in 50 countries, and 1 in 10 of the world’s securities transactions. Nasdaq is home to more than 3,600 listed companies with a market value of approximately $8.8 trillion and more than 10,000 corporate clients. To learn more, visit: www.nasdaq.com/ambition or business.nasdaq.com.
NVISION® is a division of North American Corporation, a leading Marketing Supply Chain solutions provider. NVISION streamlines and manages print, promotional products and point of sale material for large corporate clients by integrating and supporting their marketing operations. NVISION offers a full suite of custom web-based technologies, on-site fulfillment operations and broad supply chain expertise. Over the last decade, NVISION has saved over $100,000,000, an average reduction of 20% in Marketing Supply Chain costs for leading Fortune 500 corporations.
Percolate is The System of Record for Marketing, providing a powerful, intuitive software that gives the world’s largest and fastest-growing brands a single solution to manage all their marketing activities.
|Oracle Marketing Cloud
Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with always-on multichannel marketing, and achieving data driven accountability. Integrated data from Digital Body Language™, content marketing, social marketing, big data, and dozens of AppCloud apps enables them to target, engage, convert, analyze, and use marketing technology to orchestrate the customer experience. Visit eloqua.com, subscribe to the “It’s All About Revenue” blog.
Rakuten Marketing provides advertisers and marketers with expert technology and services for affiliate marketing, retargeting, display, mobile, omni-channel attribution and search marketing. The company is headquartered in New York City and has offices in Australia, Brazil, Canada, Japan, the United Kingdom, and throughout the United States. Rakuten Marketing includes Rakuten Affiliate Network formerly Rakuten LinkShare the #1 ranked performance marketing network, Rakuten Display, a leader in retargeting and display recognized for its pay-for-performance consumer engagement business model, Rakuten Attribution, experts in omni-channel measurement, and Rakuten Search, a full service search engine marketing company.
SAP is helping Sales and Marketing organizations to transform themselves to drive greater customer demands and increase revenue growth. With focus on leveraging insights from ‘big data’, accelerating marketing processes, engaging customers with relevancy, and building sticky customer loyalty. SAP is empowering organization to gain a clear 360-degree customer view and to successfully convert on customers like never before. SAP provides innovative, market leading solutions that will help transform your sales and marketing team into the next growth engine for your organization.
A global marketing platform that can put molecular level audience insights into action in as little as 10 milliseconds. A recognized leader in platform-based mobile, video, display, TV, and social advertising based on lightning-fast technology that responds to half of the world’s Internet page views. The only marketing technology company on five continents that provides digital advertising data, planning, activation and analysis from a single platform.
Since 1969, global strategic branding firm Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do. It is the centerpiece of the strategies we develop, the engaging stories we create, and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.
The shift from segment-based marketing to ID-based marketing demands a new approach: deliver actionable insight. SocialCode is the technology and insights company that manages digital advertising for the world’s leading consumer brands.
We decode human needs to deliver actionable insights from the explosion of consumer data on ID-based platforms like Facebook, Twitter, Instagram and Pinterest.
We are the only major social platform that combines automation with a strategic services group.
That’s why the majority of agency holding companies, and brands trust SocialCode to know what to do now and what to do next.
This is the new marketing. This is marketing, decoded.
|The Trade Desk
Recently named ninth in Forbes Magazine’s Top 100 List of America’s Most Promising Companies, The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators and their advertisers best-in-class technology to manage display, social and video advertising campaigns. The Trade Desk empowers buyers at the campaign level with the most expressive bid capabilities in market, full-funnel attribution, and detailed reporting that illustrates the consumer journey from initial impression to conversion. By maintaining a pure buy-side focus, The Trade Desk delivers on branding and performance for clients worldwide.
UST Global is a leading provider of end-to-end IT Services and Solutions for Global 1000 companies. Headquartered in Aliso Viejo, California, UST Global has operations across the globe. Within the United States UST global has additional locations in Pennsylvania, Dallas, Virginia, New York, Norfolk, and Atlanta; with an international presence spanning throughout Canada, Mexico, Panama, Costa Rica, Brazil, England, Spain, Germany, Poland, Singapore, Philippines, Malaysia, and India. UST Global is a technology leader with profound domain expertise across the following industries: Healthcare & Insurance, Retail, Financial Services, Transportation & Logistics, Manufacturing & Automotive, Telecommunication and Media & Entertainment. By focusing on the business model of ‘fewer CLIENTS, more ATTENTION’, UST Global strives for excellence in providing their clients with the best service and commitment to long-term client success. With 14,000 employees, UST Global’s growth and clientele have been impressive. Please visit www.ust-global.com for more information.
Yext lets marketers manage their local content, listings, store pages, social pages, campaigns, and more through the functionally integrated Yext GeoMarketing Cloud. Over 350,000 businesses, including dozens of Fortune 500 companies and top retailers, use the Yext Cloud to update crucial information across 85 publishers worldwide. Yext is based in the heart of New York City with 300 employees and was named #20 on Forbes Most Promising Companies 2014 list.
In today’s fragmented and dynamic TV ecosystem, having the advantage in understanding your audience is more crucial and valuable to advertisers than ever before. Discover how real-time advertising intelligence helps shed light on viewer behavior, as well as the challenges and emerging opportunities that streaming-only households pose.
DialogTech provides the only platform for end-to-end call attribution and conversion essential for data-driven marketers. DialogTech’s platform solves one of the most pressing challenges in today’s mobile-first world by eliminating the black hole inbound calls create in understanding true marketing performance. As marketers face mounting pressure to drive not only leads but revenue, DialogTech’s platform empowers marketers with the call attribution data needed to confidently invest in campaigns that drive calls, as well as the conversion technology necessary to convert callers into customers. We serve as a strategic partner to over 5,000 enterprises, agencies, and fast-growing companies across many industries. Visit us at dialogtech.com
Origami Logic is a marketing analytics company that helps brands and agencies master their marketing performance. We empower organizations to do their best marketing by providing the most timely and accurate way to collect, explore, understand, and optimize marketing results. In today’s rapidly changing marketing environment, marketers need tools that allow them to stay agile and gain a better understanding of their efforts – what’s working and what isn’t – so they can take action and optimize performance. From day one, we built Origami Logic for modern marketers so they can improve their understanding of performance, accelerate decision-making, and make an impact on their company’s bottom line. Visit us at origamilogic.com
Wpromote is The Challenger Agency. With a digital-first approach, we push our clients to challenge convention, grow market share, increase customer lifetime value, and transform results. Named one of the Best Places to Work in the US by Ad Age two years running, Wpromote has helped hundreds of clients from startups to Fortune 500 companies grow their businesses online. We drive customer acquisition through multi-channel, content-centric campaigns, and believe that perfection is found at the intersection of technology and human expertise. From Paid Search to SEO, Social to Email, our team of nearly 300 talented individuals manage campaigns for companies such as Forever 21, Marriott, Providence Health & Services, Z Gallerie, and Toyota. Join us and Think Like A Challenger!
Signal delivers the industry’s first and only Customer Identity Solution to offer instant customer recognition and reach across the entire enterprise. With Signal’s Customer Identity Solution, marketers have the freedom to build and maintain customer identity instantly and beyond advertising efforts, bringing contextual relevance to critical marketing moments at any touchpoint. Visit: http://www.signal.co
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