Announcing The New CMO Solution Guide to Leveraging New Technology and Marketing Platforms

As the marketer’s role continues to morph at light speed in an attempt to deliver a seamless positive customer experience across all touch points, so does the technology underneath and all the headaches that come with it which include but are not limited to: Having a clear customer experience vision. Becoming the customer champion responsible for identifying and mapping the euphoric customer journey. Working together with technology counterparts to ensure the customer experience vision is mutually understood and the basis for technology success. Redesigning teams and breaking down process silos to ensure cross functional collaboration. Not owning it outright, but…