Are CMOs headed for Extinction?

As a CMO and as a board member of the ANA, I am more aware than ever of the changing responsibilities required of me and my peers. In a recent study by Vivaldi Partners, CMOs reported that “things have been changing more rapidly in the past three years than during the entire previous decade.” A piece in the Harvard Business Review talks about these changes as a “proliferation of C-suite titles that include a component of marketing. Some are chief customer officers, chief experience officers, chief client officers, or chief digital officers. This diversity reflects not only a deepening understanding…