ROI-driven executive in marketing &; business development. Expertise in customer-acquisition, product and demand generation for B2B & B2C companies. Driver of strategic business goals and implementation of actionable, measurable plans that exceed business objectives. Integrated digital marketing leadership with demonstrative experience in successfully harnessing a comprehensive marketing toolbox to deliver new customers and maintain loyal ones. Experience overseeing SEM, PPC, SEO, mobile, content development, retail signage, user experience, customer journey, consumer marketing, product management, brand strategy, reputation management & social media. Articulate communicator and change manager with proven track-record managing cross-functional teams for Global 500 and top VC-funded companies.
Specialties: Integrated Marketing, Product Management and Marketing, Revenue Generating Social Media, Advertising, Sales and New Business Development: Strategy, Consulting, Branding, Marketing Communications, Public Relations, Design (graphic, web, multimedia), Channel & Field Marketing, Client relations and Account Management, Events and Promotions, Local and Loyalty, Direct Response, Online Marketing, Search Engine Marketing, Usability Design, Sales & Lead Generation, Reputation Management, Public Speaking and Presentation Development.