Pete brings over 28 years of experience in marketing, sales, IT, and product management within the consumer goods, high tech, digital and software industries. He has successfully created and led the first truly professional and social network of Chief Marketing Officers. He has also managed to leverage innovative technologies within integrated marketing, align IT with marketing and sales organizations, combine the 'Art of Customer Experience' with the 'Science of Hitting Your Numbers', and help CMOs solve their biggest challenges.
Prior to founding the CMO Club, Pete served as Global Vice President of AVAYA; Chief Marketing Officer of DoubleClick, the industry leader in online ad serving, permission based email and catalog list management, and GM of the Consumer Goods division of Siebel Systems. Additionally, Pete spent 15 years at Mars, Inc. in numerous executive roles and held executive positions at i2 Technologies, Deloitte & Touche and Gulf Oil Corporation.