BRANDS NEED TO MAKE THEIR CONTENT MARKETING OUTSTANDING

Outstanding is not a word that I use lightly. For years, I volunteered with a non-profit organization called HOBY, dedicated to youth leadership (Hugh O’Brian Youth Leadership). Founded in 1958, the goal of the organization is to develop a new breed of leaders, capable of facing the challenges of today and tomorrow in an empathetic manner through mentoring and service. The word OUTSTANDING is one of significance to the organization because to refer to someone as OUTSTANDING is to place them in the highest regard, to award them the highest standing. There is a cheer that follows, one that I…