Monday, September 12th

10:00 a.m. – 3:30 p.m. ET

The CMO Club lounge is open

Your Brandweek CMO Club oasis! Join us for CMO Club stage sessions, roundtables, networking, wellness activities, and light food and beverages.

10:25 a.m. – 10:55 a.m. ET

CMO Club Stage

Everything is Better with Creators

The creator economy is here, and smart marketers need to understand it. In this session, we’ll discuss the results of “Reaching the Unreachables,” a new study by Whaler on the creator economy. We’ll explain the opportunities of the creator economy, including how to reach younger audiences. We’ll also discuss its impact on creative production, measurement, and media planning. 

Ann Marinovich
Chief Content Officer, Adweek
Jamie Gutfreund
CMO, Whalar

11:00 a.m. – 11:30 a.m. ET

CMO Club Stage

The Never-Ending Evolution of the CMO

Sitting atop one of the most dynamic fields in business, the role of the CMO continues to evolve at a breakneck pace. It seems like another role acronym ascends the marketing world with every new development in technology, demographics, or world events. But how do marketing leaders make sense of it—for their organizations, and for their own careers? Join Richard Sanderson of Spencer Stuart and Raja Rajamannar of Mastercard for an insightful chat on the never ending evolution of the CMO.

Richard Sanderson
Consultant | Marketing, Communications, Sales Practice Leader, Spencer Stuart
Raja Rajamannar
Chief Marketing & Communications Officer and President Healthcare Business, Mastercard

11:40 a.m. – 12:40 p.m. ET

The CMO Club Wellness Lounge

Intention Setting with Crystals

Kick-off Brandweek from a place of purpose with the founders of Smudge Wellness. Lara Corey and Luigi Aldon will guide you through an intention-setting ritual paired with the energy of crystals to help you tap into your unique power.

3:00 p.m. – 3:20 p.m. ET

Mainstage

Digital Marketing in a Privacy-First Era

The ads-based business model is at a crossroads: consumers continue to demand more privacy and control of their data, regulators across the globe are raising the bar on use of personal data, and third-party cookies are being rendered obsolete. All these factors will reshape how digital ads are bought and sold.

Sean Downey
Vice President, Americas Platforms, Google
Jon Suarez-Davis (jsd)
SVP, Marketing Strategy & Innovation, Salesforce

3:25 p.m. – 4:25 p.m. ET

The CMO Club Wellness Lounge

 Intention Setting with Crystals

Kick-off Brandweek from a place of purpose with the founders of Smudge Wellness. Lara Corey and Luigi Aldon will guide you through an intention-setting ritual paired with the energy of crystals to help you tap into your unique power.

4:45 p.m. – 5:45 p.m. ET

CMO Club Lounge

CMO Club Cocktail Reception

Join us in the CMO Club Lounge to unwind from the day and connect with your peers.

Tuesday, September 13th

10:00 a.m. – 3:30 p.m. ET

The CMO Club lounge is open

Your Brandweek CMO Club oasis! Join us for CMO Club stage sessions, roundtables, networking, wellness activities, and light food and beverages.

10:25 a.m. – 10:55 a.m. ET

CMO Club Stage

How CMOS Can Lead Change and Drive Growth with DEI

The role of the CMO is inarguably plentiful. But CMOs also have a mission-critical imperative to commit to DEI as integral to a brand’s ethos and a company’s bottom line. Committing to DEI and getting it right are two very different constructs – complicated but achievable. Yet essential in today’s purpose-driven marketplace where consumers expect more social responsibility from brands.

During this session, you’ll learn ways you can accomplish this across the workforce, workplace, and marketplace.

Deidre Smalls-Landau
CMO & EVP, Global Business Equity, UM Worldwide
Emile Khader
SVP, Marketing Strategy, Condé Nast
Sheryl Daija
Founder and CEO, BRIDGE

11:00 a.m. – 11:30 a.m. ET

CMO Club Stage

Category Disruption and Creation: Marketing’s Ultimate Challenge

Join Kim Feil, Karina Kogan, and David Fossas for a power-packed session on the art and science of category creation and disruption. These veteran marketers will draw on their own experiences with success and failure, offering insights for both incumbent brands and challengers.

Kim Feil
Kim Feil
CMO, CSO, Aspire Brands, Inc.
Karina Kogan
CMO, ŌURA
David Fossas
CMO, Restore Hyper Wellness

11:40 a.m. – 12:40 p.m. ET

The CMO Club Wellness Lounge

Sound Bath and Meditation

Join Team Smudge Wellness for a healing session using the power of sound frequencies to guide you into a deep state of meditation and restoration.

11:40 a.m. – 12:30 p.m. ET

Merrick II

Actioning Data and Customer Insights Roundtable

Analytics can be scarce in many organizations and typically trail decision making. The right data is often siloed, leaving marketing and business intelligence information either fractured or incomplete. The result is marketing that becomes more expensive, more difficult to manage, and less targeted – with key performance metrics unpredictable and unknown. Join us for a discussion on how to unlock the hidden value of your data and turn your passive/reactive marketing into agile/active marketing.

Anthony Pauley
Chief Revenue Officer, Speedeon
Colin McCracken
CMO, Snap Finance

3:25 p.m. – 4:25 p.m. ET

The CMO Club Wellness Lounge

Sound Bath and Meditation

Join Team Smudge Wellness for a healing session using the power of sound frequencies to guide you into a deep state of meditation and restoration.

4:45 p.m. – 5:45 p.m. ET

CMO Club Lounge

CMO Club Cocktail Reception

Join us in the CMO Club Lounge to unwind and connect with your peers.

Wednesday, September 14th

10:00 a.m. – 3:30 p.m. ET

The CMO Club lounge is open

Your Brandweek CMO Club oasis! Join us for CMO Club stage sessions, roundtables, networking, wellness activities, and light food and beverages.

10:25 a.m. – 10:55 a.m. ET

CMO Club Stage

Building Trust and Driving Growth in a New Era of Data Privacy

CMOs face a steady stream of challenges in their customer engagement and data-driven marketing efforts. Rising customer awareness around data transparency, growing data protection regulations, and an array of new technologies and players are disrupting the brand building and customer experience landscape. Learn how CMOs are navigating the myriad complexities around building trust, and driving growth while ensuring privacy protection.

Colleen Barry
Marketing Lead, Ketch
Frederick Stanichev
Head of Sales, Americas, Habu

11:00 a.m. – 11:30 a.m. ET

CMO Club Stage

TIME: Best of Times, Worst of Times

We live in a very noisy world with no shortage of stories or crises. Join Phil Clement and Maya Draisin, Chief Brand Officer of Time Magazine, as Maya shares her perspective on the challenge of modernizing a classic brand, being newsworthy, and helping partners find their brand voice in publishing in a complex world.

Phil Clement
Global Chief Marketing Officer, Johnson Controls
Maya Draisin
Chief Brand Officer, TIME

11:40 a.m. – 12:40 p.m. ET

The CMO Club Wellness Lounge

Breath Work

Get centered with Team Smudge Wellness’ guided breathwork. Learn breathing techniques to help you drop out of your head and into the present moment.

11:30 a.m. – 3:30 p.m. ET

Complimentary Headshots

Come update your headshot. Available on a first come first serve basis.

3:25 p.m. – 4:25 p.m. ET

The CMO Club Wellness Lounge

Breath Work

Get centered with Team Smudge Wellness’ guided breathwork. Learn breathing techniques to help you drop out of your head and into the present moment.

4:45 p.m. – 5:45 p.m. ET

CMO Club Lounge

CMO Club Cocktail Reception

Join us in the CMO Club Lounge to unwind and connect with your peers.

Thursday, September 15th

10:00 a.m. – 2:00 p.m. ET

The CMO Club lounge is open

Your Brandweek CMO Club oasis! Join us for CMO Club stage sessions, roundtables, networking, wellness activities, and light food and beverages.

10:25 a.m. – 10:55 a.m. ET

CMO Club Stage

Company Culture Big and Small: The role of the CMO

Culture is arguably the long-term driver of organizational success. Whether you’re a large blue chip or an up-and-coming startup the CMO’s role in company culture has never been more important. Join Angélic Vendette and Ed Dandridge as they explore the intersection of building, sustaining, and nurturing culture in organizations large and small.

Angélic Vendette
Vice President, Head of Marketing, Alo Yoga
Ed Dandridge
Formerly SVP & CCO, Boeing
Lynn Schlesinger
Chief Customer Experience Officer, Forbes

11:00 a.m. – 11:30 a.m. ET

CMO Club Stage

ESG: Beyond Goodwill to Real Impact

Business can be a platform for change – but how do CMOs approaching ESG drive change beyond goodwill to real impact? Join Tony Kempa, Ana Villegas, and Phil Clement as they explore how organizations can take ESG to the next level, realizing tangible benefits for their customers, communities, and brands.

Ana Villegas
CMO, NI (National Instruments)
Phil Clement
Global Chief Marketing Officer, Johnson Controls
Tony Kempa
Managing Director, CMO, ESD (Environmental Systems Design, Inc.)

11:40 a.m. – 12:40 p.m. ET

The CMO Club Wellness Lounge

Metta Meditation with Luigi Aldon

Join Team Smudge for a meditation meant to help you cultivate loving compassion and kind awareness for yourself, others, and the world around you.

11:40 a.m. – 12:30 p.m. ET

Merrick II

Actioning Data and Customer Insights Roundtable

Analytics can be scarce in many organizations and typically trail decision making. The right data is often siloed, leaving marketing and business intelligence information either fractured or incomplete. The result is marketing that becomes more expensive, more difficult to manage, and less targeted – with key performance metrics unpredictable and unknown. Join us for a discussion on how to unlock the hidden value of your data and turn your passive/reactive marketing into agile/active marketing.

Gerard Daher
CEO, Speedeon Data

3:25 p.m. – 4:25 p.m. ET

The CMO Club Wellness Lounge

Metta Meditation with Luigi Aldon

Join Team Smudge for a meditation meant to help you cultivate loving compassion and kind awareness for yourself, others, and the world around you.

Friday, September 16th

10:00 a.m. – 2:00 p.m. ET

The CMO Club lounge is open

Your Brandweek CMO Club oasis! Join us for CMO Club stage sessions, roundtables, networking, wellness activities, and light food and beverages.

12:00 p.m. – 12:25 p.m. ET

CMO Club Stage

The ABCs and 123s of Web3 – A Primer on Web3 Terms, Concepts, and Technologies

Get a solid grounding in Web3 fundamentals. Max Comparetto, co-founder of the Web3 Studio at Salesforce will lay out the core technologies and concepts underpinning Web3 and the evolution from Web 1.0 and Web 2.0 — providing knowledge and context to clearly see the opportunity ahead.

Max Comparetto
Co-Founder, Web3 Studio, Salesforce

12:30 p.m. – 1:00 p.m. ET

CMO Club Stage

Web3 Fireside Chat with Marc Mathieu and Avery Akkineni

Join Salesforce’s Marc Mathieu, SVP & Co-Founder, Web3 Studio, and Avery Akkenini, President, Vayner3 for a candid conversation on the opportunity of Web3.

Marc Mathieu
SVP & Co-Founder, Web3 Studio, Salesforce
Avery Akkineni
President, Vayner3

1:35 p.m. – 1:55 p.m. ET

Mainstage

The Gr3at Disruption: Web3

Marc Mathieu, SVP and Co-founder of Salesforce Web3 Studio asks the question – Are marketers really ready for a Web3 World? This session will explore what Web3 means for marketers – including the opportunities and the challenges they will face when entering Web3. Learn how marketers play a critical role in adopting Web3 technology to make not just a new internet, but a better one as well.

Marc Mathieu
SVP & Co-Founder, Web3 Studio, Salesforce