Carol Kruse shares her insights as the new Marketing Organization Solution Chair

Carol Kruse, the new CMO Solution Chair, shares her insights as the head of the Marketing Organization pillar. “Great marketing starts on the inside. Throughout my career, I’ve seen first-hand the importance of leadership, and stellar people management, to create a really world-class marketing team. Getting your marketing organization structured, staffed and rallied around a vision with specific goals is the critical first step. However, the old marketing playbook on how to do this is obsolete. Broken. Ineffective. The pillar of Marketing Leadership will feature conversations and content to help us all create the new playbook of best in class…