Featuring CMO Club Member Evan Greene, CMO of The Recording Academy.

It’s not just “watch the show and we’re done.” When you’re dealing with a brand that doesn’t necessarily have a product to sell and has programs for brands, bands and fans, your marketing game MUST be top notch. Enter Evan Greene. We’ll listen a little closely as he drops some knowledge about a familiar organization that celebrates artistry and empowers musicians and their fans worldwide. When the Grammys award show is over, the marketing is just getting started.

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