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Leading Company-Wide Digital Transformation: A Virtual Roundtable Video Replay

Leading Company-Wide Digital Transformation: A Virtual Roundtable Video Replay

Marketing Organization

In our latest Virtual Roundtable members-only video replay, two CMOs dive further into how marketing can lead effective digital transformations on a global scale. read more
Meet The CMO Club: Spotlight on Pete Krainik

Meet The CMO Club: Spotlight on Pete Krainik

CMO Impact

This week, we decided to turn the spotlight on some of our very own and talk with Pete Krainik, Founder of The CMO Club. read more
Revisiting the CMO Compensation Checklist for Better Negotiations

Revisiting the CMO Compensation Checklist for Better Negotiations

CMO Impact

Navigating the CMO compensation package can be a difficult task. Karen Sage breaks it down to help her fellow marketers negotiate smarter and better. read more
CMO Club Spotlight: Nick Mirisis of Dude Solutions

CMO Club Spotlight: Nick Mirisis of Dude Solutions

CMO Impact

This week, we’re turning our CMO Spotlight onto Nick Mirisis, Vice President of Marketing at Dude Solutions. read more
How Event Technology Can Improve (and Prove) Your Marketing Performance

How Event Technology Can Improve (and Prove) Your Marketing Performance

Marketing Effectiveness

Events can be a daunting task to quantify, measure and prove their success. New research shows how CMOs can leverage event marketing technology to increase their investment and effectively measure ROI for their brands. read more
Where Has Strategic Storytelling Gone?

Where Has Strategic Storytelling Gone?

Customer Engagement

We couldn't deliver metrics and calculate ROI without data. But it's important that we don't lose sight of our ability to tell great stories as marketers. read more
Why a CMO makes a perfect CEO: Opportunities and Challenges when Making the Switch

Why a CMO makes a perfect CEO: Opportunities and Challenges when Making the Switch

CMO Impact

Marketers are at the hub of the business wheel - making them a smart choice for CEO. One member shares her advice on how to make the transition. read more

Latest content

Customer Centricity: A Data-Driven Approach

Customer Engagement

Brand loyalty is dead. Customer centricity is the new way to engage and retain your audience. read more

Creating a Shock-Proof Brand Experience Model: CMO Lessons Learned

Marketing Organization

Marketing is never a linear process, but when everyday challenges become monumental, the confluence of external and internal obstacles can overwhelm and distract the most experienced CMO. We’ve distilled several insights from our CMOs on how to deliver a consistently inspiring brand experience for customers, regardless of the industry “weather”. read more

The Most Effective Online Tools for Budget-Conscious B2B Marketing

Marketing Effectiveness

Your comprehensive go-to list of digital tools designed for the budget conscious B2B marketer. read more

Can You See Each Customer in your Analytics?

Marketing Effectiveness

We need analytics that are customer-centric and experience-focused, allowing us to measure messaging impact at every touchpoint. read more
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