CMO Solutions Clubhouse

The CMO Solutions Clubhouse engages senior marketing executives, thought leaders and topic experts to deliver customized, compelling and distilled content.

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Marketers from Wells Fargo and Aon Share How They Are Leading Digital Transformation

Marketers from Wells Fargo and Aon Share How They Are Leading Digital Transformation

Customer Engagement

What does it really take to lead effective digital brand transformation without sacrificing customer experience or team culture in the process? read more
The Stages of Creating a Successful Internal Brand Champion Program

The Stages of Creating a Successful Internal Brand Champion Program

CMO Impact

Employees have the power to make or break a brand. During a recent Virtual Roundtable discussion, my peers and I leveraged our collective experiences to help put together a roadmap for successful brand championship programs. read more
Navigating Martech Disruption: A Virtual Roundtable Recap

Navigating Martech Disruption: A Virtual Roundtable Recap

Marketing Effectiveness

During a CMO Club Virtual Roundtable, my peers and I discussed how marketers can navigate martech disruption to understand what drives brand initiatives and what is just adding to the noise. read more
CMOs Share their Tips for Leading a Successful Acquisition or Merger

CMOs Share their Tips for Leading a Successful Acquisition or Merger

Marketing Organization

As the CMO of a growing organization, what is your role in managing a successful merger and/or acquisition of other brands and their resources? read more
Proving the Business Impact of In-Person Events in the Digital Age

Proving the Business Impact of In-Person Events in the Digital Age

Customer Engagement

We are in the era where many of our customer engagements are happening online, so how do you translate the real value of face-to-face events? read more
What’s on Your Bookshelf? Peer Recommendations for CMOS

What’s on Your Bookshelf? Peer Recommendations for CMOS

CMO Impact

What better way to update your bookshelf than by picking the brain of your peers to see how they’re staying sharp? Here are some top picks recommended by CMOs throughout the year. read more
A Letter to Our Members from a CMO Club Cares Non-profit

A Letter to Our Members from a CMO Club Cares Non-profit

Marketing Organization

YouthBuild Philly met with CMOs to workshop some of the marketing challenges we have as a non-profit. The feedback and insight we received was outstanding... read more
Where Data and Story Meet: The Modern Data Scientist and Modern Marketer

Where Data and Story Meet: The Modern Data Scientist and Modern Marketer

Customer Engagement

New member research reveals five steps marketers can take to develop an environment for great data storytelling within their team. read more

Latest content

CMO Club Spotlight: Virginie Glaenzer of Maru/edr

CMO Impact

This week, we're turning our CMO Club Spotlight onto Virginie Glaenzer, Director of Marketing and Customer Experience at Maru/edr. read more

Collaboration Has Changed, And It’s Time to Adapt or Fall Behind

Marketing Organization

We are in the middle of a new revolution that is changing what collaboration means for brands and people, demanding that we transform our organizations. read more

This Week in Marketing: Keeping CMOs in the Know

Marketing Effectiveness

Here are five things we’re talking about this week. read more

How Not to Break Your Brand Promise

Customer Engagement

Narrowing the gap between the promise your brand makes and the one it delivers on means providing incremental or new value for your consumer. All of which leads to incremental or new results - like customer loyalty and increased revenue for your organization. read more

Context and Customers: Marketing’s New Frontier is Here

Customer Engagement

Consumers now expect marketers to communicate with them within the specific context of each interaction. That’s much easier said than done. read more
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