CMO Solutions Clubhouse

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This Week in Marketing: Keeping CMOs In The Know

This Week in Marketing: Keeping CMOs In The Know

Marketing Effectiveness

The beginning of 2018 saw many predictions for the marketing world and CMOs - Find out what the experts see coming on the horizon in This Week in Marketing. read more
AI: What is it really and what does it mean for CMOs?

AI: What is it really and what does it mean for CMOs?

Marketing Effectiveness

If brands avoid AI, they’ll be left behind. At a recent Roundtable event, CMOs considered how to explore this evolving tech in a practical and thoughtful way. read more
The Stages of Creating a Successful Internal Brand Champion Program

The Stages of Creating a Successful Internal Brand Champion Program

Marketing Organization

Employees have the power to make or break a brand. During a recent Virtual Roundtable discussion, my peers and I leveraged our collective experiences to help put together a roadmap for successful brand championship programs. read more
CMO Club Spotlight: Manny Rodriguez of UCHealth

CMO Club Spotlight: Manny Rodriguez of UCHealth

CMO Impact

This week, we are turning our spotlight onto Manny Rodriguez, Chief Marketing and Experience Officer at UCHealth. read more
CMOs Have Spoken: Their List of Go-To Digital Tools That Won’t Break the Budget

CMOs Have Spoken: Their List of Go-To Digital Tools That Won’t Break the Budget

Marketing Effectiveness

McDuffie and Neiman know the struggle is real, so they’ve put together this index to help you and your team automate, analyze, curate, create and collaborate better. read more
How Not to Break Your Brand Promise

How Not to Break Your Brand Promise

Customer Engagement

Narrowing the gap between the promise your brand makes and the one it delivers on means providing incremental or new value for your consumer. All of which leads to incremental or new results - like customer loyalty and increased revenue for your organization. read more
Where Data and Story Meet: The Modern Data Scientist and Modern Marketer

Where Data and Story Meet: The Modern Data Scientist and Modern Marketer

Customer Engagement

New member research reveals five steps marketers can take to develop an environment for great data storytelling within their team. read more
Questions to Ask Yourself before Outsourcing

Questions to Ask Yourself before Outsourcing

Marketing Organization

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Latest content

Finding Your Next Gig: A Roadmap for CMOs

CMO Impact

Six ways marketers can position themselves to take next steps toward a more senior role, and be considered in the coveted executive search. read more

A New Kind of Content Discovery: Talking “Reverse Search Engines” With Taboola’s Adam Singolda

CMO Impact

Taboola Founder and CEO Adam Singolda chats about "reverse search engines," ensuring brand security, and new storytelling opportunities for brands. read more

“You Have $2.37 Left To Spend” + 24 More Email Subject Line Examples From The Pros

Marketing Effectiveness

In a world of inundation, how can you make your email stand out…and get opened? Fit Small Business provides 25 expert tips for improving click-worthiness. read more

Branding and the Healthcare Revolution: Customer Experience Comes First

Customer Engagement

In the healthcare industry, good branding is about connecting customer experience excellence to your service’s mission. Arra Yerganian explains in Forbes. read more
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