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Latest content Featured Content
Conquering Complexity: How La Quinta Integrates Simplicity Into Brand & Experience

Conquering Complexity: How La Quinta Integrates Simplicity Into Brand & Experience

Customer Engagement

Siegel+Gale's Margaret Molloy interviews La Quinta's Julie Cary about making it easier for customers to interact with brands...by focusing on simplicity! read more
The Account Based Marketing Journey for B2B Brands: 6 Steps to Implementation

The Account Based Marketing Journey for B2B Brands: 6 Steps to Implementation

Customer Engagement

ABM progresses differently in different organizations - but there are generally 6 steps that the most successful ABM practitioners follow. Here they are. read more
15 Top Podcasts Recommended by CMOs in The CMO Club

15 Top Podcasts Recommended by CMOs in The CMO Club

CMO Impact

What podcasts are CMO Club members listening to? And what would they recommend to other CMOs? Here are their top 15. read more
Making a Case for Brand Marketing in Early-Stage Startups

Making a Case for Brand Marketing in Early-Stage Startups

Marketing Organization

Setting up a new company for success? Start with an executable brand strategy and customer mapping. Here's how to do it - and get buy-in from key stakeholders. read more
Making the Case for Customer Experience: How Digital CX Nurtures the Human Connection to your Brand

Making the Case for Customer Experience: How Digital CX Nurtures the Human Connection to your Brand

Marketing Effectiveness

The customer experience (CX) is predicted to be the key brand differentiator by 2020. Top CMOs share their insights in this solution guide co-published by The CMO Club and Avaya. read more
The Blurring of B2C and B2B Marketing: Implications for B2B Marketers

The Blurring of B2C and B2B Marketing: Implications for B2B Marketers

Marketing Effectiveness

The marketing industry is seeing a “blurring” of B2B and B2C marketing—most notably, as B2B marketers adopt tactics traditionally used in B2C. How did this blurring come about, and what does it mean for B2B marketers and the companies they work for? read more

Latest content

Five Key Takeaways From The Portland Roundtable. April 25th, 2018

See the top 5 takeaways the Portland Chapter was discussing at their recent dinner. read more

The GDPR: How Will New EU Data Privacy Regulations Affect Marketing?

Marketing Effectiveness

The General Data Protection Regulation (GDPR), EU's new digital privacy law, launches May 25. Have you factored it into your marketing strategies? read more

CMO Club Spotlight: Steven Nghe of Kloeckner Metals Corporation

CMO Impact

This week's spotlight shines on Steven Nghe, Digital Product Innovation Manager at Kloeckner Metals Corporation, and Atlanta Chapter CMO Club member. read more
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