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Whose Brand is it Anyway? Ideas About Customer Experience from London CMOs

Whose Brand is it Anyway? Ideas About Customer Experience from London CMOs

Customer Engagement

During a recent London Dinner and Roundtable discussion, CMOs shared ideas that challenge some long-standing brand mentalities about what it means to create an outstanding customer experience. read more
What Was the Missing Element in Heineken’s Brilliant Ad?

What Was the Missing Element in Heineken’s Brilliant Ad?

Customer Engagement

As much as I celebrate Heineken’s effort and agree with the praise they’re receiving, I can’t help but lament the missing third act of the piece. read more
Every Employee Has A Story

Every Employee Has A Story

Marketing Organization

Fulfilling work is central to our lives, but for most of us, it is just one important part of a much richer story. I believe it is our job as leaders to see people more completely and that when we do, we can inspire greater commitment and better results from our teams. read more
AI: What is it really and what does it mean for CMOs?

AI: What is it really and what does it mean for CMOs?

Marketing Effectiveness

If brands avoid AI, they’ll be left behind. At a recent Roundtable event, CMOs considered how to explore this evolving tech in a practical and thoughtful way. read more
How Sally Beauty’s Marketing Team is Winning Consumers’ Hearts with Their Loyalty Campaign

How Sally Beauty’s Marketing Team is Winning Consumers’ Hearts with Their Loyalty Campaign

Customer Engagement

No matter how alluring the content of a loyalty campaign, if it doesn't resonate with the customer's needs, it will fall flat. read more
Paid, Owned & Earned Digital Marketing: Current Trends For CMOs To Follow Right Now

Paid, Owned & Earned Digital Marketing: Current Trends For CMOs To Follow Right Now

Marketing Effectiveness

CMOs need to shift their focus to meeting consumers' needs over the long-term, making sure their measurement and analytics are robust and accurate. read more
CMOs Have Spoken: Their List of Go-To Digital Tools That Won’t Break the Budget

CMOs Have Spoken: Their List of Go-To Digital Tools That Won’t Break the Budget

Marketing Effectiveness

McDuffie and Neiman know the struggle is real, so they’ve put together this index to help you and your team automate, analyze, curate, create and collaborate better. read more

Latest content

This Week in Marketing: Keeping CMOs in the Know

Marketing Effectiveness

With Cannes Lions in full swing, here are the marketing headlines that caught our eyes this week. read more

The Busy Marketer’s Guide to Design Thinking

CMO Impact

Design Thinking can be applied to products, services, processes - really anything that needs to be improved. Here's how I trained my team to start thinking out of the box. read more

The Valuable Marketing Lessons I’ve Learned As a Start-Up CMO

CMO Impact

Being a start-up CMO has come with some pretty exciting (and unexpected) twists and turns, but it has given me a whole new definition of what it means to be a great leader and marketer. read more

The Vendor Shortlist: Recommendations from Boston CMOs

Marketing Effectiveness

When it comes to recommendations for the best vendors and marketing tools, why not turn to your peers? During a recent Boston Roundtable, CMOs shared their favorites. read more

This Week in Marketing: Keeping CMOs in the Know

Marketing Effectiveness

Here are the top five things in marketing that we are talking about this week... read more
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