Critical Enablers – How to Get it Done

Underneath “Omnichannel Personalization” are critical enablers for Marketers to provide clarity, efficiency and effectiveness in converting each customer touchpoint into a meaningful customer experience. And they all work together. Like spokes of a wheel, the wheel will still turn without one or two, or even a bent spoke, but it won’t be turning at optimum speed and stability. The most critical of them all is the center of the wheel…that 360 degree view of the customer that brings together all relevant and meaningful data points to drive your customer engagement efforts in the right direction. Some of that data is…