DOES BIG DATA HINDER CREATIVE THINKING?

I believe the framing of the question is at odds with the fundamental concern – can a machine, or data produced from such a machine, provide meaning? The answer to-date is “No.” Why should “meaning” be the central question? In marketing we are trying to understand people and hopefully through our actions, inspire, convince and persuade them to perform a behavior, whether irrational or rational. “Meaning” is the connective tissue that forms the muscle of that behavior. Take for example children and hot stoves. In the kitchen, I can remember the countless times we would tell our daughter “watch the…