DOES MARKETING HAVE A SHRINKING MIDDLE CLASS?

There appears to be a huge and glaring divide in the marketing world. While it’s certainly important, I’m not referring to the $30 billion gap between ad spending and time spent on digital media (Cited in the recent IAB report entitled “Madison Avenue Meets Silicon Valley and Silicon Alley: Building Collaboration between Creativity and Technology” – which is worth reading by the way). I’m referring to the marketing Grand Canyon that exists between the ‘haves’ and the ‘have-nots.’ Visit this Solution Page to read the full article, check out other content, and to connect with your Solution Member Experts