EMEA Innovation and Inspiration Summit

Virtual Summit

15 April, 2021 | 9 a.m. – 2 p.m. BST

The CMO Club EMEA Innovation and Inspiration Summit is a place for senior marketing leaders to come together, share ideas, be inspired, and solve their toughest challenges, all in an exclusive yet relaxed environment. Expect content and conversations tailored exclusively for top marketing executives for both B2B and B2C brands–including keynote speakers, peer-led roundtable sessions, coffee connections–and a few surprises along the way.

This event will help guide your marketing decisions throughout 2021 and provide you with a trusted peer network that truly understands the challenges of today’s CMOs.

Registration ClosedView Agenda

Featured Speakers and Session Leaders

Sebastian Micozzi

Global SVP of Digital Transformation, Bacardi

Sophie Crosby

SVP Product, Marketing Cloud, Salesforce

Mark Ritson

Virtual Marketing Professor

Christine Delfaut-Sara

Deputy Managing Director Marketing & Communication, Nuxe Group

Luis Casado

Head of Marketing – Central Europe, HP

Sally Owen

Global Digital Lead, Corporate Brand, Business Communications & Sustainability (BCS), BAT

Guntram Friede

Head of Marketing – Switzerland, Salesforce

Leeya Hendricks Profile Photo

Leeya Hendricks

CMO, Delta Capita

Alexander Knigge,

Alexander Knigge

Chief Sales & Marketing Officer, Education Perfect

Alyssa Buetikofer

CMO, McDonald’s Canada

Jan-Hendrik Völker-Albert

Head of Marketing & Communications, PwC Switzerland

Agenda Preview: Tracks and Sessions

The CMO as Business Accelerator

All Eyes on Marketing: New Strategies to Accelerate Growth

What must CMOs do to evolve marketing strategies that drive business growth and enhance revenue?

Friends in the Right Places: Business-wide Relationships to Drive Success

How can CMOs increase the effectiveness of their business-wide relationships, notably in sales, to power growth and increase revenue?

Reprioritizing Tactics and Technology to Accelerate Growth

Which tools, tactics, and tech should CMOs be considering to help them support and realize growth ambitions across the business?

Strategies for Deepening Customer Connections in Times of Crisis

What must CMOs do to evolve marketing strategies that deepen customer connections and people-centric brand presence in times of crisis?

Better Business Through Better Engagement: How Can the CMO Lead?

How can CMOs increase the effectiveness of their business-wide relationships in a way that robustly underpins customer connections across channels and business units?

Seeking Brand Identity: Harnessing Socio-Cultural Trends

What should CMOs be considering to support and realize brand identity when considering topics such as sustainability, wellness, mental health, and diversity?

The CMO as Engagement Expert

The CMO as Change Leader

Crisis Reshapes the C-Suite and the Role of the CMO

What must CMOs do to evolve strategies that place them in the position to facilitate driving seat of critical business change?

Relationships Matter: Forging New Alliances within the C-Suite

How can CMOs increase the effectiveness of relationships within the C-Suite? How can they position themselves in a way that reinforces and enhances the value of their role within the business?

The CMO in the Mirror: Redefining Yourself and Your Career

How can CMOs position themselves to remain relevant, be more impactful, prepare for a new goal, or the next step in your career?

View Agenda

Request to Register

This event is limited to CMOs and senior marketing executives.
All requests to register will be reviewed and eligible registrants will be contacted promptly.

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