Opening Remarks
9:00 – 9:15
Alicia Douglas, International Member Engagement Lead, The CMO Club
Jon Suarez-Davis (jsd), SVP, Marketing Strategy & Innovation, Salesforce
Keynote
9:15 – 9:35
Ask the Expert
Mark Ritson, Virtual Marketing Professor
Sebastian Micozzi, Global SVP of Digital Transformation, Bacardi
Breakout Sessions
9:40 – 10:25
CMO as Business Accelerator: All Eyes on Marketing – New Strategies to Accelerate Growth (1)
Christine Delfaut-Sara, Deputy Managing Director Marketing & Communication, Nuxe Group
CMO as Business Accelerator: All Eyes on Marketing – New Strategies to Accelerate Growth (2)
Heidi O’Leary, Head of Digital Transformation & Innovation (Ignite), UK & Ireland, Salesforce
Carol Chen, Global lubricants Marketing VP, Shell
CMO as Engagement Expert: Strategies for Deepening Customer Connections in Times of Crisis
Kyleigh Wawak, Innovation Studio Lead, Salesforce
Maria Koutsoudakis, Brand & Marketing Director, Vodafone UK
CMO as Change Leader: Strategies for Deepening Customer Connections in Times of Crisis
Guntram Friede, Head of Marketing – Switzerland, Salesforce
Jan-Hendrik Völker-Albert, Head of Marketing & Communications, PwC Switzerland
10:25 – 11:00
Networking Break
Breakout Sessions
11:05 – 11:50
CMO as Business Accelerator: Friends in the Right Places – Business-wide Relationships to Drive Success
Leeya Hendricks, Chief Marketing Officer, Delta Capita
CMO as Engagement Expert: Better Business Through Better Engagement – How Can the CMO Lead?
Alyssa Buetikofer, Chief Marketing Officer, McDonald’s Canada
Kyleigh Wawak, Innovation Studio Lead, Salesforce
CMO as Engagement Expert: Better Business Through Better Engagement – How Can the CMO Lead Sustainability Strategies?
Rachel Milutinovic, Founder & CMO, Eagle Consulting, former VP Marketing, Danone Waters
CMO as Change Leader: Relationships Matter – Forging New Alliances within the C-Suite
Luis Casado, Head of Marketing Central Europe, HP
11:50 – 12:15
Lunch
12:15 – 12:20
CMO Club Cares
Alicia Douglas, International Member Engagement Lead, The CMO Club
12:20 – 12:35
Networking Break
Breakout Sessions
12:35 – 13:20
CMO as Business Accelerator: Reprioritizing Tactics and Technology to Accelerate Growth
Sophie Crosby, SVP Product, Marketing Cloud, Salesforce
CMO as Engagement Expert: Seeking Brand Identity – Harnessing Socio-Cultural Trends
Sally Owen, Global Digital Lead, Corporate Brand, Business Communications and Sustainability (BCS), BAT
Violaine Basse, International Marketing & Communication Director, Maison Ruinart
CMO as Change Leader: The CMO in the Mirror – Redefining Yourself and Your Career (1)
Leor Franks, Business Development & Marketing Director, Kingsley Napley
CMO as Change Leader: The CMO in the Mirror – Redefining Yourself and Your Career (2)
Alexander Knigge, Chief Sales and Marketing Officer, Education Perfect
Closing Remarks
13:20 – 13:30
Alicia Douglas, International Member Engagement Lead, The CMO Club