Opening Remarks

9:00 – 9:15

Alicia Douglas, International Member Engagement Lead, The CMO Club
Jon Suarez-Davis (jsd), SVP, Marketing Strategy & Innovation, Salesforce

Keynote

9:15 – 9:35

Ask the Expert

Mark Ritson, Virtual Marketing Professor
Sebastian Micozzi, Global SVP of Digital Transformation, Bacardi

Breakout Sessions

9:40 – 10:25

CMO as Business Accelerator: All Eyes on Marketing – New Strategies to Accelerate Growth (1)

Christine Delfaut-Sara, Deputy Managing Director Marketing & Communication, Nuxe Group

CMO as Business Accelerator: All Eyes on Marketing – New Strategies to Accelerate Growth (2)

Heidi O’Leary, Head of Digital Transformation & Innovation (Ignite), UK & Ireland, Salesforce
Carol Chen, Global lubricants Marketing VP, Shell

CMO as Engagement Expert: Strategies for Deepening Customer Connections in Times of Crisis

Kyleigh Wawak, Innovation Studio Lead, Salesforce
Maria Koutsoudakis, Brand & Marketing Director, Vodafone UK

CMO as Change Leader: Strategies for Deepening Customer Connections in Times of Crisis

Guntram Friede, Head of Marketing – Switzerland, Salesforce
Jan-Hendrik Völker-Albert, Head of Marketing & Communications, PwC Switzerland

10:25 – 11:00

Networking Break

Breakout Sessions

11:05 – 11:50

CMO as Business Accelerator: Friends in the Right Places – Business-wide Relationships to Drive Success

Leeya Hendricks, Chief Marketing Officer, Delta Capita

CMO as Engagement Expert: Better Business Through Better Engagement – How Can the CMO Lead?

Alyssa Buetikofer, Chief Marketing Officer, McDonald’s Canada
Kyleigh Wawak, Innovation Studio Lead, Salesforce

CMO as Engagement Expert: Better Business Through Better Engagement – How Can the CMO Lead Sustainability Strategies?

Rachel Milutinovic, Founder & CMO, Eagle Consulting, former VP Marketing, Danone Waters

CMO as Change Leader: Relationships Matter – Forging New Alliances within the C-Suite

Luis Casado, Head of Marketing Central Europe, HP

11:50 – 12:15

Lunch

12:15 – 12:20

CMO Club Cares

Alicia Douglas, International Member Engagement Lead, The CMO Club

12:20 – 12:35

Networking Break

Breakout Sessions

12:35 – 13:20

CMO as Business Accelerator: Reprioritizing Tactics and Technology to Accelerate Growth

Sophie Crosby, SVP Product, Marketing Cloud, Salesforce

CMO as Engagement Expert: Seeking Brand Identity – Harnessing Socio-Cultural Trends

Sally Owen, Global Digital Lead, Corporate Brand, Business Communications and Sustainability (BCS), BAT
Violaine Basse, International Marketing & Communication Director, Maison Ruinart

CMO as Change Leader: The CMO in the Mirror – Redefining Yourself and Your Career (1)

Leor Franks, Business Development & Marketing Director, Kingsley Napley

CMO as Change Leader: The CMO in the Mirror – Redefining Yourself and Your Career (2)

Alexander Knigge, Chief Sales and Marketing Officer, Education Perfect

Closing Remarks

13:20 – 13:30

Alicia Douglas, International Member Engagement Lead, The CMO Club

Entertainment

13:30-14:00

Surprise guest!