How to Engage Customers: Talk Listen Act

Excerpt from the original CMO Solution Guide to Omnichannel Personalization: In-store, At-home, On-the-go, through Social…they all come together to form the Customer Experience, and the key is turning the monologue into a dialogue! Brick and mortar is still important in the increasingly digital world. Physical locations allow for brand immersion and relationship building, though identification of customers upon entry is still a challenge. To combat show-rooming and engage shoppers further, CMOs are focused on moving stores from a place to shop to a place to experience. Brand engagement at home is also transforming from getting customers to pay attention to…