Episode 3: Steinway and Sons, For the First Time in 40 Years

Featuring CMO Club Member Darren Marshall, CMO, Steinway and Sons A 160-year old story about craftsmanship and the pursuit of excellence. A brand that’s been quiet for the last 40 years and, for the first time in four decades, is reopening the conversation. A product made for the ears with a story told for the eyes. In this marketing resurrection, attention to detail in the brand’s storytelling is as important as the artistic expression itself. The question remains: Is it possible to sell analog to a digital generation? We sit down with Steinway & Sons CMO Darren Marshall to find…