The Blurring of B2C and B2B Marketing – Implications for B2B Marketers
Kimberly Kupiecki, Director of Strategic Marketing at The Dow Chemical Company
Jennifer Krisko, SVP, Integrated Marketing Operations at Wells Fargo
Marie Becker, SVP, Strategic Insights Leader: Marketing Strategy at Wells Fargo
Laura Sullivan, SVP, Wholesale Strategic Insights Lead, Enterprise Marketing at Wells Fargo
When: Wednesday, January 10th: 9 am-10 am PT | 12 pm-1 pm ET
What to Expect: Marketers have traditionally drawn a line in the sand between B2B and B2C. In our minds, marketing for B2C vs B2B required different skill sets, mindsets, budget expectations, and customer experiences. At our recent Summit in New York, Kimberly Kupiecki of Dow and Jennifer Krisko of Wells Fargo decided to challenge the notion that B2B is so very different from B2C. What resulted was a lively discussion around the ways that marketing for the two types of companies are becoming more and more similar in our digital age. During this virtual roundtable, we’ll continue this popular topic and discuss ways that B2B marketers can build trust and connect with their customers on a “people” level – much like our B2C counterparts have been striving to do for years.
What is a Virtual Roundtable? Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.