The CMO Club invites you to join your fellow CMOs and Heads of Marketing on Wednesday, January 25th for your next Los Angeles CMO Club Dinner and Roundtable! The event will be a great evening of peer networking and an insightful roundtable around New Approaches to Personalization – What’s Working, led by Richard Marnell, SVP Marketing, Viking River Cruises.
It’s time to dump your one-size-fits all campaigns – and we aren’t just talking about doing some A-B testing. Today’s consumers demand a much more personalized approach that shows you really understand who they are. At the next LA event, Richard will share his insights on the latest in customer personalization – leveraging existing consumer profiles and first-party data, developing strategies for content optimization across platforms, and much more.
The CMO Club private events and dinner roundtables are for Senior Marketing Executives only. These roundtable conversations provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.
Do you know a Head of Marketing you’d like to bring along? You may bring one eligible Head of Marketing as your guest to the event. We always encourage new faces. Please RSVP to firstname.lastname@example.org with their name, title, company name & contact information.