The CMO Club invites you to join your fellow CMOs and Heads of Marketing on Thursday, September 7th for your next CMO Club New York City Dinner and Roundtable! The event will be a great evening of peer networking and an insightful roundtable around Balancing Efficiency vs Effect Storytelling in an Era of Big Data, led by Doug Zarkin, CMO at Pearle Vision.
How do you strike a balance between proven ROI tactics and longer lead brand consideration tactics? This is one of the questions that we’ll answer during this discussion around ways brands can effectively leverage powerful data to tell their brand story. Doug Zarkin will share some of the ways his team at Pearle Vision is connecting with their customers by reminding themselves that they are marketing to real people, not just numbers on a chart.
The CMO Club private events and roundtables are for Senior Marketing Executives only. These roundtable conversations provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.
Do you know a Head of Marketing you’d like to bring along? You may bring eligible Heads of Marketing as your guests to the event. We always encourage new faces. Please RSVP to firstname.lastname@example.org with their name, title, company name and contact information.