The CMO Club invites you to join your fellow CMOs and Heads of Marketing on Thursday, September 22nd for your next The CMO Club Philadelphia Dinner and Roundtable! The event will be a great evening of peer networking and an insightful roundtable around New approaches to Customer Centricity – Insights from the Best, led by Peter Fader, Professor of Marketing at The Wharton School of Business.
Marketers have been throwing around terms such as CLV, LTV, and a variety of other labels for customer valuation for several decades now. But besides a few notable applications it has been mostly “cheap talk” – either an unfulfilled aspiration on the part of managers, or a “quick and dirty” analysis, lacking proper validation, that is used by a small group within the firm but fails to get traction across the organization.
Fortunately, these frustrating days are ending: customer valuation is finally coming to the forefront and it is here to stay. At the next Philadelphia roundtable, we will cover this important trend, its implications for executives, and cover a few recent examples of companies (both B2B and B2C) that have used customer valuation in surprising ways and with compelling results.
The CMO Club private events and dinner roundtables are for Senior Marketing Executives only. These roundtable conversations provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.
Do you know a Head of Marketing you’d like to bring along? You may bring one eligible Head of Marketing as your guest to the event. We always encourage new faces. Please RSVP to firstname.lastname@example.org with their name, title, company name & contact information.