The CMO Club invites you to join your fellow CMOs and Heads of Marketing on Wednesday, March 8th for your next Philadelphia CMO Club Dinner and Roundtable at Zahav in Society Hill! The event will be a great evening of peer networking and an insightful roundtable around Building a Customer-Centric Approach with your Market Research Agenda, led by Ivy Brown, VP Brand Marketing and Advertising, TIAA Financial Services.
Striking the right balance between customer research for validation vs. insight generation can be tenuous, often resulting in a struggle between a proactive, forward-thinking customer research agenda with one more reactively focused. At the Philadelphia event, Ivy will share her insights around the best approaches to keep the customer front and center when planning your research agenda, and identifying the right resources for your company’s needs.
The CMO Club private events and dinner roundtables are for Senior Marketing Executives only. These roundtable conversations provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.
Do you know a Head of Marketing you’d like to bring along? You may bring one eligible Head of Marketing as your guest to the event. We always encourage new faces. Please RSVP to email@example.com with their name, title, company name & contact information.