Get Scrappy Not Crappy: Marketing Impact from Start-ups to Enterprises – Virtual Roundtable

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Get Scrappy Not Crappy: Marketing Impact from Start-ups to Enterprises – Virtual Roundtable

Gabi Zijderveld

Jean Healy Headshot

Alan Hart photo

 

 

 

 

 

Roundtable Leaders: Gabi Zijderveld, CMO at Affectiva and Jean Healy, VP Global Marketing at CA Technologies

Roundtable Moderator: Alan Hart,CMO Curated Research & Virtual Roundtable Chair at The CMO Club, Managing Director at ATOMCK and host of Marketing Today podcast 

Date: Wednesday, September 26, 2018
Time: 9:30-10:30 am PT | 12:30-1:30 pm ET | 5:30-6:30 pm GMT +1

What to Expect: Companies get scrappy by necessity because the pressure to perform is there no matter the size of your organization. Gabi Zijderveld, CMO at Affectiva and Jean Healy, VP, Global Marketing at CA Technologies will share their experiences “acting small”, at both the start up and enterprise level, marketing on a shoe string budget.

What is a Virtual Roundtable? Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.

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