The Journey Toward Digital Agility – CMO Club Virtual Roundtable


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The Journey Toward Digital Agility

Discussion Leaders: Barbara Angius-Saxby, Founder & Managing Director, Accelent, Mirjana Prokic, Int’l Market Development Director, Farecla LTD, UK, and Ségolène Finet, CMO at Talentsoft

When: Wednesday, June 21: 8am-9am PT | 11am-Noon ET

What to Expect: Research conducted for a recently published CMO Solution Guide, in partnership with Oracle Marketing Cloud and Accelent Consulting, revealed that leveraging digital marketing to get closer to the customer was almost twice as important as using it as a means for increasing sales.  World class digitally agile enterprises are those with core digital skills, advanced maturity, and a desire to proactively seek new digital approaches.  It is not enough to just understand what’s needed – it’s also about translating that understanding into action and accelerating adoption. Join us as we discuss additional insights revealed in this research and share ideas for making our own organizations more digitally agile.

What is a Virtual Roundtable? Virtual Roundtables are one-hour open discussion webinars led by a topic expert. This is a small group event for Senior Marketing Executives only. These roundtable discussions provide the opportunity to learn from and network with fellow marketing leaders, share insights, develop lasting relationships and leverage the CMO Club benefits.

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